Blog

<h3>The New Engine of Revenue </h3>Why Sponsorship ROI Has Hit a Ceiling Sponsorship has always been sold on exposure—logo impressions, signage, broadcast minutes. But brands no longer accept “estimated impact.” They want evidence: Did this sponsorship influence a real person to take a real action?Rights holders haven’t been able to answer that because they’ve lacked the foundation: A verified fan identity.Without knowing who the fan is, it’s impossible to connect exposure → behavior → revenue.This is the gap DataCurve’s fan identity solution AURA Smart Profiles closes. AURA is available today on Google Cloud Platform and Okta.&nbsp;&nbsp; Fan Identity: The Starting Point of Real Attribution A fan identity is the persistent, consented profile that unifies all of a fan’s signals—digital, on-site, behavioral, social, transactional—into a single smart record. AURA Smart profiles capture:<ul><li>Interests → what fans love</li><li>Behaviors → how they engage</li><li>Channels → where they show up</li><li>Transactions → what they buy</li><li>Moments → game-day and experience data</li></ul>Identity is the foundation that makes the next leap possible: Attribution.Without identity, ROI is hypothetical. With identity, ROI becomes measurable, verifiable, and repeatable.The AURA Fan Graph: The Bridge Between Identity and ROIIdentity on its own is powerful. But sponsorship ROI also requires understanding how identities connect across moments, platforms, activations, and the sponsorship ecosystem.That’s the role of the AURA Fan Graph—a dynamic network mapping:Jenny → the sponsor activation they saw Jenny → the offer they redeemed Jenny → the store they visited Jenny → the content they clicked Jenny → the merch or F&amp;B item they bought This transforms static fan profiles into a high-resolution and high-fidelity influence graph that reveals the cycle of monetization:&nbsp;Fan → Action → Engagment → MonetizationThe moment this chain becomes visible over all the noisy data channels, revenu unlocks at every level.From Fan Identity to Sponsor Attribution: What Becomes Measurable AURA profiles are built with zero party and first party datasets. This enables rights holders to quantify the standard marketing questions at a much deeper granular level:&nbsp;Which fans did a sponsor touch? Which fans were influenced?&nbsp; What actions did they take afterwards?&nbsp; What commercial outcomes did those actions generate?<img id="tygos5j9dmmibifz89" src="https://cdn.durable.co/blocks/1fAhmtTLYiV6EXSZNr2MtHZRbdtt7Oj8KN6GUtNjRBA9zVwFNBzcTe3NYFwyeEhD.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined%" data-positiony="50%" data-fullwidth="true" data-mce-src="https://cdn.durable.co/blocks/1fAhmtTLYiV6EXSZNr2MtHZRbdtt7Oj8KN6GUtNjRBA9zVwFNBzcTe3NYFwyeEhD.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined% 50%;" style="border-color: rgba(229,231,235,var(--tw-border-opacity)); border-image-source: none; width: 640px; aspect-ratio: 16 / 9;">How Fan Identity Drives Sponsorship Monetization DataCurve helps establish and clearly outline the link between identity and attribution to systematically ember monetization into every touchpoint. As such, sponsors can now create new revenue streams such as:1. Higher-Value, Outcome-Based Sponsorship Packages Rights holders can move from asset&nbsp;bundles to outcome guarantees:“We will deliver X verified fan interactions.” “We will deliver Y high-intent leads.” “We will deliver Z conversions.” Identity makes performance-based pricing possible.2. New Audience Products for Sponsors AURA Smart Profiles automatically surface sponsor-relevant micro-segments:Fans who favor premium beveragesFans who travel to away games Fans who are high-spend shoppers Fans who engage heavily with lifestyle content Teams can now sell audience access, not just physical real estate.3. Predictive Revenue Models for Sponsors Because AURA integrates behavior, identity, and spend, it can model:Which fan cohorts will convert for which brand Which activations generate the highest ROI What categories will perform best each season Predictive monetization is where digital marketing and live entertainment finally converge.&nbsp;4. Sponsor Retention &amp; Upsell Loops Identity + attribution strengthens partner value and renewal:Weekly attribution reports Real-time activation dashboards Conversion tracking by cohort Revenue impact summaries When sponsors see revenue, they spend more.When they see attribution, they stay longer.Why This Matters for Teams, Leagues, Venues &amp; Entertainment Producers With fan identity as the backbone, organizations can finally prove real sponsor impact, turn stadium interactions into measurable outcomes, and create recurring revenue from sponsor-ready audiences. They can offer differentiated packages competitors can’t match, quantify full-funnel fan journeys rather than impressions alone, and bring digital-grade measurement into physical experiences. Fan identity also enables neighborhood-based sponsorship models that connect local businesses to local and traveling fans, allowing rights holders to demonstrate true commercial influence instead of relying on estimates. In short, identity → engagement → monetization becomes a repeatable engine that compounds value season after season.Transform your sponsorship strategy with identity-powered attribution. <a data-mce-href="https://cal.com/datacurve/fanzone-demo" href="https://cal.com/datacurve/fanzone-demo" target="_blank" rel="noopener">Request a demo</a>

Fan Identity, Data & Sponsorships

<h3>Fandom, Reimagined as Identity and Commerce</h3>Fandom is passion. But more than mere passion, fandom is a fan's identity. Today, that identity is an even more powerful driver of commerce.At <a data-mce-href="https://datacurve.io" href="https://datacurve.io" target="_blank" rel="noopener">DataCurve</a>, we are thrilled to be an official affiliate partner of <a data-mce-href="https://fanatics.com" href="https://fanatics.com" target="_blank" rel="noopener">Fanatics</a>, the world’s leading destination for licensed sports merchandise.This partnership fuses Fanatics’ global commerce infrastructure with DataCurve’s Fan Intelligence ecosystem, enabling fans to shop official gear seamlessly within DataCurve-powered experiences — from FanZone™ to the ASK™ conversational platform.<figure id="figure-87k5zbncgmh95wbcd" class=""><img id="87k5zbncgmh95wbcd" src="https://cdn.durable.co/covers/26aE8RxDpCGeArw2dmKoayrEAlnvuRnnCz8Z6JDxgmWhStNS0gBfZuyxBHfyPA0K.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/26aE8RxDpCGeArw2dmKoayrEAlnvuRnnCz8Z6JDxgmWhStNS0gBfZuyxBHfyPA0K.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Transforming Fan Identity into Actionable Intelligence</h3>At the heart of DataCurve FanZone™ is one simple idea: Every fan interaction should create value for the fan and for the team, athletes, or talents that they passionately engage with.&nbsp;Through DataCurve's AI-driven identity profiles, FanZone transforms fragmented fan data into Dynamic Contextual Intelligence, connecting who the fan is, what they love, and when they’re most ready to act.DataCurve’s ASK™ Platform connects fan interactions directly to transactions. When a fan expresses interest, whether it’s for new team gear or exclusive drops, ASK™ identifies context, curates the right Fanatics product, and delivers a one-click path to purchase inside the experience. With this integration, can within FanZone directly ask:&nbsp;“Where can I get the latest PSG jersey?” and get an instant, personalized link to the exact item on Fanatics, ready for checkout. No redirects. No friction. Just seamless, in-context shopping powered by DataCurve’s intelligence and Fanatics’ global store network.As fans stay engaged, teams capture more value. This is the new model for AI-powered fan commerce.A New Revenue Engine for Teams and LeaguesFor sports teams, leagues, and media partners, the DataCurve–Fanatics partnership unlocks a new revenue channel and deeper insights into fan behavior. Key benefits include:<ul><li>💰 Incremental Commerce Revenue: Convert fan engagement into real-time transactions.</li><li>🤖 AI-Driven Personalization: Deliver the right product to the right fan at the right moment.</li><li>📊 Unified Fan Intelligence: Track engagement, conversion, and ROI through DataCurve’s analytics layer.</li></ul>This collaboration empowers organizations to move beyond engagement metrics and monetize intent, turning every fan touchpoint into value: measurable, monetizable, and meaningful.Building the Future of Intelligent Fan Ecosystems Fan data has historically been fragmented across ticketing, streaming, and social platforms. DataCurve unifies this through its AI-powered Fan Identity Graph, giving teams a single source of truth for fan behavior and engagement.&nbsp;By connecting identity, engagement, and commerce, the partnership with Fanatics allows teams to:<ul><li>Activate zero- and first-party fan data through personalized recommendations.</li><li>Build loyalty programs that reward participation and drive repeat conversions.</li><li>Understand purchase intent across moments, channels, and audience segments. </li></ul>The result is a connected, data-rich ecosystem that bridges fandom and commerce at scale.&nbsp; AvailabilityThe Fanatics affiliate integration is now live for select DataCurve partners, with a broader rollout planned across the DataCurve ASK™ Platform.&nbsp;This marks a key milestone for DataCurve in building an interoperable fan intelligence network, connecting billions of fan interactions to measurable revenue opportunities. Teams and leagues can now combine DataCurve’s AI-powered fan identity intelligence with Fanatics’ massive product catalog to create a single, revenue-generating fan journey.&nbsp;Learn more at <a href="https://datacurve.io">https://datacurve.io</a>&nbsp;_____________________About Fanatics Fanatics is the global leader in licensed sports merchandise and digital sports commerce. Through its extensive network of partnerships across leagues, teams, and athletes, Fanatics delivers an unparalleled fan experience through authentic merchandise and next-generation shopping experiences. Learn more at <a href="https://fanatics.com" data-mce-href="https://fanatics.com">https://fanatics.com</a>&nbsp;

DataCurve and Fanatics: Powering the Future of Intelligent Fan Commerce

<h3>What is Fan Identity?</h3>The Complete Guide to AURA Smart Profiles and the AURA Fan GraphFan identity is the core of every strong fan relationship. At <a data-mce-href="https://datacurve.io" href="https://datacurve.io" target="_blank" rel="noopener">DataCurve</a>, fan identity is not an abstract idea. It is the foundation of AURA, our identity layer built for the next era of sports and entertainment. AURA Smart Profiles create a true identity for every fan, while the AURA Fan Graph shows how every fan connects across your ecosystem. Together they power personalization, revenue growth, and real intelligence.This guide breaks down what fan identity means, why it matters, and how AURA turns it into real results.Definition: Fan Identity Through AURA Fan identity is the verified, unified, and continuously updated profile of a fan that links all activity, preferences, and behaviors across digital and physical channels.AURA Smart Profiles (available on Google Cloud and Okta marketplaces) &nbsp;are the DataCurve version of this identity. They pull together ticketing history, merchandise, engagement patterns, content behavior, loyalty activity, and real world event data. Every signal becomes part of one accurate profile.No silos. No guesswork. One identity with context.The Role of the AURA Fan Graph Most platforms today create static profiles, siloed and usable only on that platform. AURA is built different.&nbsp;The AURA Fan Graph links every AURA Smart Profile into a living network. You see not only who a fan is, but how they connect to groups, interests, communities, and shared behaviors. The graph surfaces patterns that drive segmentation, predictions, and activations that traditional Customer Data Platforms (CDPs) and CRMs cannot match.AURA knows the relationships between fans, content, experiences, and the lifecycle of their fandom. This structure unlocks the highest value insights across your entire ecosystem.&nbsp;&nbsp;<figure id="figure-ft4hy8zbvcmibf5b2s"><img id="ft4hy8zbvcmibf5b2s" src="https://cdn.durable.co/blocks/1ekCcIdaCzgMAVmHW8kC5sBRYqteibr9EKEVQ6CuafHufvAGMkOaJJ4MPEjMLrqg.png" alt="AURA Fan Identity" title="AURA Fan Identity" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: 50% 45%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="45%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1ekCcIdaCzgMAVmHW8kC5sBRYqteibr9EKEVQ6CuafHufvAGMkOaJJ4MPEjMLrqg.png" data-mce-style="aspect-ratio: 1/1; object-position: 50% 45%;"></figure>Why Fan Identity Matters for Modern Sports and Entertainment Fans engage across dozens of disconnected systems. As a result, their indormation is fragmented across dozens of repositories, where none of them talk to each other, or stich information togehter. In the rare instances that they share such information, it is to power ad and engagement campaigns on third party platforms. This in turn is self defeating for two reasons. First, ad networks strip useful fan identity and context into a "bid for impressions" campaign that does not necessarily engage the fans. Secondly, teams end up paying for fans that they already have in their systems and platforms. DataCurve solves this with AURA, which resolves identities at scale and maps connections and refreshes the first party data that teams have.Teams, venues, and entertainment brands rely on fan identity for accurate reporting, deeper personalization, and long term loyalty. Without a unified identity, engagement becomes guesswork and revenue suffers.AURA removes that friction.&nbsp; Benefits of a True 360 View with AURA AURA Smart Profiles along with the AURA Fan Graph delivers a full 360 view of fans that is practical and actionable.<ol style="list-style-type: upper-alpha;" data-mce-style="list-style-type: upper-alpha;"><li>Precision Personalization AURA’s identity and graph signals predict what a fan is likely to buy, watch, or engage with. You send fewer generic messages and more targeted content that feel personal to the fan and spur that elusive engagement.&nbsp; </li><li><span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">Higher Revenue Across Every Channel <span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">When identity is clean and intent is clear, marketing and sales hit the mark. AURA identifies ready buyers, upgrade candidates, and high value segments before they raise their hand. </li><li><span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">Clean Data With Automatic Resolution <span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">AURA detects duplicates, resolves identities, and updates profiles in real time. The result is trusted data across ticketing, digital, CRM, and partner systems. </li><li><span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">Better Retention and Renewal Rates <span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">AURA tracks early churn signals across the fan graph. You see when engagement drops and can act before a renewal is lost. </li><li><span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">More Valuable Partnerships <span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">Brands want proof of audience reach and behavior. AURA gives you verified segments and activation paths supported by identity and relationship data. </li><li><span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">Connected Experiences <span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">Fans move between apps, events, social platforms, and storefronts. AURA keeps every interaction in sync so each fan feels known no matter where they show up.</li></ol>Examples: AURA in the Real World A Team Builds Better Ticketing Offers AURA Smart Profiles link a fan’s mobile app activity with ticket history. The fan graph shows strong overlap with a community of weekend buyers. The team sends a weekend pass offer and lifts conversions without blasting the full list.A Venue Unlocks High Value Spending Patterns AURA connects merchandise, concessions, and entry data. The venue identifies a cluster of premium buyers within the fan graph and targets them with VIP experiences. Response rates rise with less budget waste.A League Improves Sponsor ROI By using the AURA Fan Graph, the league builds verified segments around interests and engagement clusters. Sponsors finally see clear reach, real attribution, and high performing targeted campaigns.A Streamer Reduces Churn AURA Smart Profiles merge viewing history, subscription behavior, and social context. The fan graph links fans with similar patterns, revealing the content most likely to retain each cluster. The streaming platform can dynamically adjust both horizontal and vertical personalization.&nbsp;How the AURA Fan Identity Platform Works DataCurve’s fan identity platform AURA powers:<ul><li>Real time data ingestion</li><li>Identity resolution at scale</li><li>Smart Profile enrichment</li><li>Graph based connections and predictions</li><li>Privacy and compliance</li><li>Segmentation and activation across all channels</li></ul>AURA turns siloed data into a unified identity layer with intelligence built in. Every department within a team, league, venue, and entertainment brand works from the same trusted foundation.&nbsp;&nbsp; Fan Identity as a Competitive Edge Fan identity is more than a data project. With AURA, it becomes a strategic engine that makes every department smarter. It brings clarity to how fans behave, what drives them, and how to serve them with precision.The brands winning the game tomorrow &nbsp;are the ones that know their fans best. AURA gives them that advantage.Ready to see how AURA turns fan identity into real performance? <a data-mce-href="https://cal.com/datacurve/fanzone-demo" href="https://cal.com/datacurve/fanzone-demo" target="_blank" rel="noopener" data-mce-selected="inline-boundary">Book a demo</a> and start building Smart Profiles and your own Fan Graph today.

What Is Fan Identity?

SAN FRANCISCO - July 30, 2025<a data-mce-href="https://datacurve.io" href="https://datacurve.io" target="_blank" rel="noopener"> DataCurve</a>, the AI company transforming fan intelligence across sports, media, and entertainment and <a data-mce-href="https://swiirl.io" href="https://swiirl.io" target="_blank" rel="noopener">Swiirl</a>, the leading platform for community-powered creative campaigns, today announced a strategic partnership designed to transform how sports teams, leagues, and entertainment companies engage with their audiences and measure impact.This partnership brings together DataCurve's advanced digital engagement and analytics platform, FanZone, and Swiirl's AI-powered campaign engine for community co-creation, to deliver an integrated solution for authentic fan interaction, event-driven digital content, and real-time ROI measurement.Key Benefits for Sports Teams, Leagues, Media, and Entertainment Companies<ol><li>Authentic, Localized Content at Scale: Swiirl enables brands to co-create campaigns directly with communities—local creators, schools, and grassroots organizations—bringing real voices to the forefront. Proprietary AI agents guide communities through ideation and content creation, using real-time sentiment data to shape messaging that feels emotionally resonant and culturally aligned.</li><li>Grassroots Amplification That Drives Real Engagement: With Swiirl, communities don't just create the campaigns—they champion them. Content is shared through the same trusted local networks that shaped it, embedding the brand organically into everyday conversations and culture. The result: deeper engagement, greater credibility, and authentic reach that scales.</li><li>Enhanced Digital Engagement Through Smart Profiles: DataCurve's FanZone platform and AI agents capture contextual intelligence from Swiirl's creative outputs to power dynamic, always-evolving smart profiles. This enables hyper-personalized engagement that is rooted in privacy and transparency.</li></ol>Unlock New Revenue Streams with Measurable ROI FanZone empowers brands to capture real-time insights on fan behavior to accelerate growth with actionable, monetizable insights that drive new revenue streams. With a privacy driven, unified platform for fan engagement, teams and entertainment companies can create new revenue sources and unlock deeper personalization opportunities."Swiirl turns communities into creative partners for brands—producing content that is real, travels further, and resonates more deeply. With DataCurve, we're layering in powerful fan insights to deliver campaigns that not only engage but drive meaningful action" said Daniel Mohanrao, founder &amp; CEO of Swiirl.DataCurve's Role: Driving Digital Asset Innovation and Consumer Intelligence"Our mission at DataCurve is to turn fragmented fan data into intelligent, real-time engagement. With Swiirl, we are enhancing the value of personalized content, to build deeper, richer connections with fans in both digital and physical spaces", said Aman Johar, founder and CEO, DataCurve.About SwiirlSwiirl is an AI-powered platform transforming communities into creative partners. By connecting brands with local creators, schools, and organizations, Swiirl enables the design, production, and distribution of authentic, story-driven campaigns.About DataCurveDataCurve, Inc. powers FanZone™, an autonomous AI agent platform that surfaces actionable insights from fragmented fan data, enabling real-time personalization and revenue growth for sports, media, and entertainment partners.

DataCurve & Swiirl | Authentic Voices. Engaged Fans. Real Impact.

<h3>Paris / San Francisco — [July 22, 2025] </h3><a data-mce-href="https://matchain.io" href="https://matchain.io" target="_blank" rel="noopener">Matchain</a>, a leading Web3 identity and blockchain platform and Official Partner of Paris Saint-Germain (PSG), today announces the launch of MatchAI, the next-generation AI infrastructure layer developed in strategic collaboration with <a data-mce-href="https://datacurve.io" href="https://datacurve.io" target="_blank" rel="noopener">DataCurve</a>, Inc., the AI company transforming fan intelligence across sports, media, and entertainment.MatchAI is a foundational intelligence layer that embeds DataCurve’s advanced FanZone™ AI suite directly with Matchain’s blockchain ecosystem. This powerful integration unites identity, data, and intelligence, enabling real-time personalization, behavioral insights, and agent-driven contextual experiences at global scale.<figure id="figure-c13j1q0elzmden31b1" class="selected"><img id="c13j1q0elzmden31b1" src="https://cdn.durable.co/blocks/4llvlj1c7lxJla56Ef6rqZLyP01UB0h7ZuMjwaqNV1Mk39x7iEXgz79tzFTBxNel.jpg" alt="DataCurve's FanZone now powers MatchAI for fan intelligence for clubs like Paris Saint-Germain, PSG and sports clubs, teams, leagues, venues and fans. " title="DataCurve's FanZone now powers MatchAI for fan intelligence for clubs like Paris Saint-Germain, PSG and sports clubs, teams, leagues, venues and fans. " class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/4llvlj1c7lxJla56Ef6rqZLyP01UB0h7ZuMjwaqNV1Mk39x7iEXgz79tzFTBxNel.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure><h3>Introducing MatchAI with FanZone™ </h3>MatchAI is a vertically integrated AI and agent infrastructure powering the entire Matchain ecosystem. From decentralized identity (MatchID) to user-facing tools (MatchHUB) and partner applications.At its core, MatchAI integrates key capabilities from DataCurve’s FanZone™ suite:<ul><li>Smart Fan and Player Profiles: Dynamic, always-evolving smart profiles for fans and players driven by contextual AI agents that enable hyper-personalized engagement, rooted in privacy and transparent data practices that foster trust</li><li>Real-time Contextual Intelligence: Interactive data-driven experiences that go from insights to activations in hours that spark authentic participation to unlock meaningful connections between fans, teams, and brands</li><li>Unlock New Revenue Streams: Accelerate growth with actionable, monetizable insights that deliver relevant upsells, tokenized rewards and dynamic sponsor activations, to transform engagement into a measurable business opportunity</li></ul>This infrastructure gives Matchain and its partners a robust, modular foundation to deploy and scale intelligent fan-facing services globally.<h3>Smarter Identity with MATCHID </h3>MatchID, Matchain’s decentralized identity platform, will now be powered by MatchAI agents to deliver real-time intelligence and automation while preserving user privacy and control through on-chain governance.These agents enhance MatchID by enabling features like intelligent onboarding, dynamic support flows, fraud detection, and identity interaction scoring. The result is a living, learning identity system, where every user interaction becomes more relevant, personalized, and autonomous.<h3>Personalized Engagement via MATCHHUB </h3>MatchHUB, Matchain’s central user interface for dApps and services, will also benefit from the MatchAI integration. By integrating agent-driven personalization and AI-based insights, MatchHUB delivers a smarter, more adaptive user experience. Fans receive tailored content and service recommendations, while multilingual AI assistants provide seamless onboarding and responsive support. Real-time analytics and sentiment feedback loops ensure the platform continuously learns and improves, enabling dynamic community experiences that evolve based on user behavior. MatchHUB is redefining fan engagement by transforming static, one-way interactions that adapts and improves with every fan touchpoint.<h3>A New Era for Global Sports and Fan Engagement</h3>‍As part of this initiative, DataCurve will provide its software and AI expertise and agent-building services to Matchain and its clients, including global brands like <a data-mce-href="https://www.psg.fr/en" href="https://www.psg.fr/en" target="_blank" rel="noopener">Paris Saint-Germain (PSG)</a>. For PSG and other partners, MatchAI unlocks the ability to:<ul><li>Deploy multilingual fan-facing AI agents across Web, mobile, and social platforms</li><li>Monitor and respond to fan sentiment in real time</li><li>Deliver personalized offers, content, and digital rewards based on behavioral signals</li><li>Activate AI-driven experiences around live matches, merchandise, and community moments</li></ul>Together, Matchain and DataCurve are reimagining what fan engagement looks like for PSG’s 550 million global fans and laying the foundation for adoption across leagues, teams, and entertainment ecosystems worldwide.<h3>‍🔗 Why This Partnership Matters </h3>This is more than a product launch, it’s a strategic alliance."With MatchAI, we’re not just adding intelligence to our platform, we’re redefining the way fans connect with their favorite teams and communities. This collaboration with DataCurve allows us to deliver dynamic, AI-powered experiences that respect privacy, scale globally, and unlock the true potential of MatchID” said Petrix Barbosa, founder and CEO, Matchain.Matchain brings a powerful blockchain identity platform and distribution through tier-one partners while DataCurve brings deep AI agent expertise and customizable infrastructure. &nbsp;Together, this is a potent combination for privacy-respecting, real-world AI adoption for the next generation of digital fans."Our mission at DataCurve is to turn fragmented fan data into intelligent, real-time engagement. Through MatchAI, we’re empowering global sports brands like PSG to build deeper, richer connections with their fans while preserving trust and ownership”, said Aman Johar, founder and CEO, DataCurve.<h3>📅 What’s Next </h3>MatchAI is already live in early-stage integrations within the MatchID system and will launch publicly in conjunction with upcoming PSG campaigns. Developer tools and agent SDKs will be available via MatchHUB in Q4 2025, allowing creators, brands, and developers to build on the MatchAI framework.About Matchain and DataCurve Matchain is a Web3 infrastructure provider delivering decentralized identity and blockchain solutions to global brands. As the Exclusive Digital Identity Partner of Paris Saint-Germain from 2024 to 2027, Matchain is leading the transformation of sports engagement through secure, intelligent technology.DataCurve, Inc. powers FanZone™, an autonomous AI agent platform that surfaces actionable insights from fragmented fan data, enabling real-time personalization and revenue growth for sports, media, and entertainment partners.Visit <a data-mce-href="https://matchain.io" href="https://matchain.io" target="_blank" rel="noopener">matchain.io</a> and <a data-mce-href="https://datacurve.io" href="https://datacurve.io">datacurve.io</a> to learn more.

Matchain and DataCurve Launch MATCHAI: An AI-Powered Intelligence Layer for Web3 Identity and Global Fan Engagement

<h3>DataCurve Joins Perplexity for Startups&nbsp;</h3>Revolutionizing Fan Engagement Through AI-Powered Data UnificationWe are thrilled to announce a significant milestone in DataCurve's journey toward transforming the sports, media, and entertainment landscape. DataCurve, Inc. has been selected for the Perplexity for Startups program, marking a pivotal moment in our mission to revolutionize fan engagement through intelligent data unification. This partnership represents more than just program participation—it signals the beginning of a new era where AI-native search and contextual intelligence will fundamentally reshape how organizations understand, connect with, and monetize their fan communities across the dynamic ecosystems of sports, media, and entertainment.Breaking Down Data Silos in Sports and Entertainment In today's fragmented digital landscape, fan data exists in countless disconnected silos across venues, streaming platforms, ticketing systems, social media interactions, and other touchpoints. Each platform captures valuable insights about fan behavior, preferences, and engagement patterns, yet these insights remain isolated and underutilized. DataCurve's <a data-mce-href="https://datacurve.io/solutions/fanzone" href="https://datacurve.io/solutions/fanzone" target="_blank" rel="noopener">Fanzone</a> platform addresses this critical challenge by unifying fan identity and fan data across these fragmented systems while maintaining the highest standards of privacy protection.Fanzone serves as the connective tissue between disparate data sources, creating a holistic view of fan behavior that was previously impossible to achieve. By bridging the gaps between venue analytics, streaming metrics, social engagement data, and transaction histories, we enable organizations to understand their audiences in unprecedented depth and granularity.The privacy-first approach embedded in our platform ensures that while data becomes more connected and actionable, individual fan privacy remains paramount. DataCurve employs advanced encryption, anonymization techniques, and consent management protocols to ensure that fan trust is never compromised in the pursuit of better insights.The Power of AI-Native Context and Search The partnership with Perplexity opens extraordinary opportunities to accelerate the integration of AI-native context and search capabilities into the fluid, fast-paced environments that define sports, media, and entertainment industries. In these sectors, data flows like a stream, constantly moving, evolving, and requiring real-time analysis to extract meaningful insights.Traditional data analysis methods often fall short in these dynamic environments because they rely on static reports and historical analysis. The integration of Perplexity's advanced AI search and contextual intelligence capabilities will enable real-time, conversational interactions with complex fan data sets. Organizations will be able to ask natural language questions about fan behavior, engagement trends, and market opportunities, receiving instant, actionable insights for immediate decision-making.This AI-native approach transforms how organizations interact with their data, moving from periodic reporting cycles to continuous, intelligent monitoring and analysis. The ability to surface contextual insights in real-time means that opportunities can be identified and acted upon while they're still relevant, whether that's adjusting marketing campaigns during live events, optimizing content distribution strategies, or personalizing fan experiences at the moment of interaction.Driving Measurable Business Impact The combination of DataCurve's unified data platform and enhanced AI capabilities delivers tangible business results that extend far beyond improved analytics. Organizations implementing our solutions experience more than a 10x improvement in fan engagement metrics, driven by the ability to create more personalized, timely, and relevant fan experiences.This dramatic improvement in engagement translates directly into new monetization channels and revenue opportunities. When organizations understand their fans at a granular level and can act on those insights in real-time, they can create targeted sponsorship packages, develop personalized merchandise offerings, optimize pricing strategies, and identify previously hidden revenue streams.Fanzone's ability to connect data across touchpoints also enables sophisticated attribution modeling, allowing organizations to understand which investments in fan engagement deliver the highest returns. This data-driven approach to fan relationship management ensures that marketing budgets are allocated efficiently and that fan acquisition and retention strategies are optimized for maximum impact.Transforming League and Studio Operations The applications of our enhanced platform extend across the entire sports, media, and entertainment ecosystem. For sports leagues, the integration of AI-powered contextual search enables deeper fan engagement through personalized content recommendations, targeted marketing campaigns, and optimized event experiences. Leagues can now understand fan preferences at both the individual and segment level, allowing for sophisticated personalization that drives loyalty and revenue.Media studios face increasingly complex distribution decisions in today's fragmented content landscape. DataCurve helps streamline these decisions by providing comprehensive insights into audience preferences, engagement patterns, and market dynamics across multiple platforms and geographic regions. Studios can optimize release strategies, target marketing efforts more effectively, and make data-driven decisions about content development and distribution partnerships.The real-time nature of these insights is particularly valuable in fast-moving entertainment markets where timing can make the difference between success and failure. Whether it's adjusting a marketing campaign based on early audience reactions or pivoting distribution strategies based on competitive developments, the ability to access contextual intelligence instantly provides a significant competitive advantage.The Growing Demand for Contextual Intelligence The need for contextual and actionable data in sports, media, and entertainment has never been greater. Modern fans expect personalized experiences that reflect their individual interests, viewing habits, and engagement preferences. They interact with content and brands across multiple platforms and touchpoints, creating complex behavioral patterns that require sophisticated analysis to understand and act upon. The traditional approach of analyzing data in isolation fails to capture these cross-platform behaviors and the contextual factors that influence fan decisions.As fan expectations continue to evolve and competition for attention intensifies, organizations must move beyond simple demographic analysis to understand the nuanced, contextual factors that drive fan behavior and preferences.The partnership with Perplexity addresses this growing demand by providing the tools and capabilities necessary to extract contextual intelligence from complex, multi-source data sets. Organizations can now understand not just what fans are doing, but why they're doing it and how external factors influence their behavior and preferences.This collaboration brings together complementary expertise and shared vision for the future of intelligent data platforms. An alignment of capabilities and bedrock infrastructure positions DataCurve to drive innovation in the broader landscape of AI-powered business intelligence and contextual decision-making.The future of fan engagement lies in the seamless integration of comprehensive data intelligence with AI-powered contextual search and analysis. As we work together with the Perplexity team, we're not just improving existing processes—we're reimagining what's possible when organizations have access to unified, intelligent, and actionable insights about their audiences. This partnership marks the beginning of a new chapter in data-driven fan engagement, and we're excited to lead this transformation alongside Perplexity and our growing community of forward-thinking organizations in sports, media, and entertainment.

DataCurve x Perplexity

DataCurve, Inc

DataCurve is an AI-driven fan identity and data infrastructure company that helps sports teams, leagues, venues, and live entertainment organizations understand, activate, and monetize every fan interaction.

Its core platform, AURA, creates Smart Fan Profiles and a unified Fan Graph that consolidates fragmented first-party, behavioral, transactional, and on-site engagement data into a single, persistent identity. This enables rights-holders and partners to personalize experiences, power attribution, unlock new revenue, and build scalable fan ecosystems across digital and real-world environments.

DataCurve’s APIs, AI models, and workflow tools integrate seamlessly with existing systems, delivering actionable insights for sponsorship ROI, ticketing, membership, loyalty, marketing automation, city activations, and brand partnerships. The company’s infrastructure is built for privacy, interoperability, and enterprise-grade performance—trusted by organizations across global sports, entertainment, and world-class event environments.

Ecosystem

Fan Identity, Data & Sponsorships

DataCurve and Fanatics: Powering the Future of Intelligen...

What Is Fan Identity?

DataCurve & Swiirl | Authentic Voices. Engaged Fans. Real...

Matchain and DataCurve Launch MATCHAI: An AI-Powered Inte...

DataCurve x Perplexity