beIN Created the Demand. DataCurve Created the Relationship.

The Problem With Most Campaigns

Most fan acquisition dies the moment the campaign ends.

An organization pays to reach an audience, gets a spike of clicks and redemptions, and then pays again months later to reach roughly the same people. The activity was real. The relationship never was, and that's true almost everywhere fan acquisition happens, not just at beIN.

The Offer

beIN Sports gave fans one month of free platform access. That's a strong enough incentive to pull in real intent, not just clickers hunting a freebie. The open question was whether that moment of interest could turn into something beIN still had after the offer expired.

What DataCurve Did

Visitors authenticated through Google sign-in before continuing to the offer. At that point, DataCurve created a persistent AURA ID tied to a unique, validated email and explicit marketing consent. Every registration got checked before it became an identity, so low-intent noise never made it into the graph. What came out the other side wasn't a redemption record. It was a fan beIN can still find.

The Numbers

33.8% of visitors converted from anonymous traffic into a consented fan identity, with zero paid media behind the offer. That's the headline number, and it's the one that matters most: a third of everyone who showed up left as someone beIN can reach again.

82% of registration attempts produced a valid identity rather than a bounced email or a throwaway signup, which is the difference between a usable audience and a list nobody can actually activate. And 100% of accepted identities carried explicit marketing consent, so none of this audience has to sit unused while legal sorts out whether it's allowed to be contacted.

Why It Compounds

Most organizations treat acquisition as a one-time cost. Run the campaign, count the redemptions, budget for the next push. beIN now has something different: an audience it already knows, sitting there for the next campaign, the next offer, the next experience, without paying to rediscover the same people twice.

The offer created demand. What happened after is the actual story. Every organization still buying anonymous reach for the tenth time is solving a problem beIN already solved once.

Access the Case Study

If you want to access the beIN Sports case study, click here: https://datacurve.io/resources/bein-sports-fan-identity