DataCurve Appoints AI and Product Executive Jai Malkani to Board of Directors
Senior AI leader joins DataCurve as the company scales AURA™ and builds the intelligence network for global sports and entertainment.

Colin Chow

DataCurve today announced that Jai Malkani has joined the company's Board of Directors. His appointment comes as DataCurve grows AURA™, its fan identity and intelligence platform, and expands across sports, media, and entertainment partnerships.
A track record of launching and scaling platforms
Malkani is a technology, AI, and growth executive with more than 20 years of leadership experience across pre-IPO and global public companies, including Uber, VMware, Symantec, Apple, and Cisco. His background encompasses consumer and enterprise technology, with a track record of launching new businesses and scaling platforms.
Making fan intelligence predictive
DataCurve builds infrastructure that lets rights holders connect fragmented fan interactions across ticketing, streaming, commerce, sponsorship, and live experiences into persistent identities and actionable intelligence.
As the platform evolves, AI will play an increasingly central role. It will help organizations understand fan behavior, predict intent, and turn audience intelligence into measurable commercial outcomes.
"Jai joins DataCurve at an important point in our evolution," said Aman Johar, Co-Founder and CEO of DataCurve. "We have built the intelligence foundation. The next opportunity is to make it more predictive, actionable, and autonomous. Jai's experience commercializing consumer and AI-native products at global scale will be invaluable as we build the next generation of the AURA platform."
Scaling AI at Uber
Most recently, Malkani was Global Head of AI & Product for Customer Obsession at Uber. There he led technology strategy and development for AI-powered customer experiences, communication platforms, and agentic AI automation across Rides, Eats, Grocery, and Autonomous.
Under his leadership, AI-driven automation grew from near zero to more than 70% of relevant workflows. That work helped support a marketplace of over 1 billion monthly trips across 200M+ monthly active users.
Before Uber, Malkani was a startup member of VMware's Multi-Cloud Management business, where he held senior product leadership roles. He holds an MBA from the MIT Sloan School of Management.
Building the intelligence network for sports and entertainment
Malkani sees DataCurve addressing a core infrastructure gap in one of the world's largest consumer markets.
"DataCurve is tackling a fundamental infrastructure problem in one of the world's largest consumer markets," said Malkani. "Sports and entertainment generate enormous amounts of high-value consumer interaction, but that context remains locked up with intermediaries. DataCurve has the opportunity to create the persistent identity and intelligence layer that connects those interactions and makes them useful. I'm excited to help the company scale that vision."
"We're delighted to welcome Jai," said Deepak Khanna, Chair of the Board of DataCurve. "He brings deep experience in AI, product, and scaling technology businesses, along with a strategic perspective that will be invaluable as we enter our next phase of growth."
The appointment reflects where DataCurve sees the industry heading. As fan engagement spreads across more channels, the organizations that win will be those that own their audience relationships and can act on them with AI. Malkani's experience taking AI automation to global scale positions him to help DataCurve build the intelligence network that will give every rights holder in sports and entertainment a direct, lasting relationship with its fans.
Read the press release here.
