FAN ENGAGEMENT PLATFORM
FanZone™ Turns Fan Identity Into Fan Engagement.
Personalized fan experiences that drive real engagement, on any channel, for any event. Built for sports organizations, live events, and brand sponsors.
Get Started
FROM IDENTITY TO ENGAGEMENT
From Fan Identity to Fan Engagement
FanZone is the engagement layer built on top of AURA’s fan identity infrastructure. It takes everything an organization knows about its fans and turns it into personalized experiences, AI-driven engagement, and sponsor activation, deployed across any event or channel.
One platform, any sport, any live event, any channel, from global tournaments to music festivals.
THE VALUE CHAIN
Identity Enables Everything Else
Each stage of AURA depends on the one before it. Resolved identity becomes intelligence, and intelligence becomes engagement and monetization. FanZone is where the engagement stage happens.
Identity
One persistent AURA ID resolved from every fragmented touchpoint.
Intelligence
Behavioral signals and resolution confidence turn identity into a real understanding of each fan.
THIS IS FANZONE
Engagement
Personalized experiences activated wherever the fan shows up, automatically.
Monetization & Sponsorship
Fans matched to the right offers and sponsors, with attribution to prove it.
DEPLOYMENT
Deploys the Way You Work
FanZone meets your infrastructure where it is. Whether you need a full standalone experience or a layer on top of what you already own, deployment is built around your event and your audience.
Standalone App
We build and run the full fan experience end to end. Your event, your branding, fully operational.
Messaging-Native
Fans access the full FanZone experience inside WhatsApp or any messaging platform, no download required. Just a QR code.
Fully Integrated
FanZone plugs into your existing app, loyalty platform, or digital infrastructure. We add identity, engagement, and activation without replacing what you’ve built.
No rip and replace. No rebuilding your stack. Deployments are measured in weeks, not quarters.
INFRASTRUCTURE & SCALE
Built for Real Scale
FanZone runs on enterprise-grade infrastructure, live across major sporting events, global tournaments, and city-wide fan activations.
Fan identities, and growing
Built on Google Cloud
Integrated with Databricks
FOR SPORTS & LIVE EVENTS
Sports Organizations & Live Events
You already have the fans. FanZone gives you the infrastructure to know them, engage them, and prove the value of every interaction, across every touchpoint, every season, every event.
FOR BRANDS & SPONSORS
Brand Sponsors & Partners
FanZone connects you to activated fan audiences through the properties they already trust. Identity-based attribution means you can measure impact and prove ROI, not estimate it.
BUILT INTO FANZONE
Ask AURA: AI Fan Engagement, In the Moment
Fans ask questions in natural language and Ask AURA responds in real time with relevant experiences, local recommendations, event information, and personalized offers. No downloads. No forms. Just conversation, and every conversation is another engagement signal.
In-Moment Relevance
Trained on each event’s venues, schedules, experiences, and offers, so answers are grounded in what’s actually happening.
Zero-Party Data by Default
Every conversation generates first and zero-party signals voluntarily: no surveys, no interruptions, no shadow tracking.
Profiles That Compound
Each interaction makes the fan’s AURA profile richer, giving organizations a continuously evolving view of their audience.
PRIVACY & TRUST
Privacy-First, By Architecture
FanZone is built on a foundation of consent, transparency, and data minimization. Fan identity is persistent and powerful, without ever exposing personally identifiable information.
No PII Exposure
Fan profiles are built and activated without surfacing personally identifiable information. Personalization and attribution happen at the identity layer, not the individual data layer.
Consent-Driven Engagement
Every fan interaction is voluntary. Data is captured as a byproduct of genuine engagement, not through shadow tracking, forced collection, or third-party data sharing.
Enterprise-Grade Infrastructure
FanZone is built on Google Cloud, meeting the security, reliability, and compliance standards that enterprise organizations require.
CAPABILITIES
Inside FanZone
Every deployment comes with a suite of fan experience capabilities: personalized, configurable, and built to drive engagement from the first interaction.
AI Matchday Itinerary
A personalized game-day plan built around each fan’s match, city, and budget. No generic recommendations, just a curated experience built around who the fan is and where they are.
Local Experiences
Curated local experiences through Pintours, surfaced at the right moment in the fan journey, before, during, and after the event.
Powered by
Merchandise
Personalized jersey and merchandise recommendations through Fanatics, tailored to each fan’s team affiliation and fandom history.
Powered by
Ask AURA
The conversational AI layer built into every FanZone deployment. Fans ask anything, get answers instantly, while every interaction builds a richer fan profile underneath.
Fan Wallet & Collectibles
A built-in wallet for offer redemption, transactions, and digital collectibles, keeping fans engaged within the experience. (e.g. 2 months free BeIN Sports)
Prediction Markets
Live prediction markets on in-game moments through Polymarket, turning every big play into another engagement signal.
Powered by
Curated Sponsor Offers
Brands and sponsors can place targeted offers directly to relevant fan segments: free trials, exclusive access, partner discounts. Delivered to the right fan at the right moment. (e.g. 2 months free BeIN Sports)
READY TO ENGAGE THEM?
Ready to make every fan moment personal?
FanZone deploys AI-driven experiences, offers, and content across any event or channel, built on AURA.
Get Started