FAN INTELLIGENCE PLATFORM
FanHub Turns Fan Identity Into Fan Intelligence.
Know new fans. Reengage current fans.
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FROM IDENTITY TO INTELLIGENCE
From Fan Identity to Fan Intelligence
AURA turns first-party data into one persistent, privacy-safe fan identity, built on Google Cloud. Ticketing, streaming, purchases, and conversations all add to the same profile instead of starting over.
What you know about a fan carries forward, season after season, campaign after campaign.
TWO WAYS TO USE FANHUB
Built for Both Sides of the Relationship
FanHub looks different depending on who is watching it. Each side sees exactly what it needs, nothing more.
FOR TEAMS & LEAGUES
Understand Your Own Fans
See your fan relationship take shape in real segments instead of estimates, ready to bring into a sponsorship conversation whenever it counts.
FOR SPONSORS
Know the Audience You’re Investing In
See the segments behind an audience before and after the investment, by segment, over time, without needing to run the program yourself.
THE VALUE CHAIN
Identity Enables Everything Else
Each stage of AURA depends on the one before it. Resolved identity becomes intelligence, and intelligence becomes engagement and monetization. FanHub is where the intelligence stage happens.
Identity
One persistent AURA ID resolved from every fragmented touchpoint.
THIS IS FANHUB
Intelligence
Behavioral signals and resolution confidence turn identity into a real understanding of each fan.
Engagement
Personalized experiences activated wherever the fan shows up, automatically.
Monetization & Sponsorship
Fans matched to the right offers and sponsors, with attribution to prove it.
PRIVACY & TRUST
Privacy-First, By Architecture
FanHub gives you a persistent view of your fans without exposing personally identifiable information, consent-driven from the first interaction.
No PII Exposure
Segments and profiles are built and shown without surfacing personally identifiable information. Every view happens at the identity layer, not the individual data layer.
Consent-Driven Engagement
Every signal behind a FanHub segment comes from voluntary fan interaction, not shadow tracking or third-party data sharing.
Built on Google Cloud
FanHub runs on Google Cloud, meeting the security, reliability, and compliance standards enterprise organizations require.
CAPABILITIES
Inside FanHub
Everything you need to see your audience clearly and act on what you find.
Audience Overview
One dashboard for your entire audience: total contacts, VIP count, predicted value, and risk, all in one place.
Suggested Campaigns
FanHub flags who to reach and suggests the campaign to launch, so you are not starting from a blank page.
Persona & Loyalty Breakdowns
See your audience by behavioral persona and loyalty tier, not just a single total.
Lifecycle & Urgency Signals
Know who to nurture and who needs re-engagement now.
Custom Segments & Campaigns
Build a campaign around any combination of sport, risk level, engagement level, or persona type.
Individual Fan Profiles
Drill down to one fan’s complete identity: affinities, predicted value, and engagement history.
SEE YOUR FANS
See who your fans actually are
Turn scattered fan touchpoints into a clear, actionable view of your audience.
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