Empire Strykers Turn El Clashico Into Sponsor-Ready Fan Intelligence
67.9% of fans who scanned for a chance at a signed Marco Fabián jersey joined DataCurve’s FanZone.
Colin Chow
DataCurve brought FanZone™ and Ask Strykers to a historic night at Toyota Arena on Sunday, Nov. 8. The United States and Mexico faced off in a first-of-its-kind arena soccer match where men and women compete for one national score on the most culturally charged night of their calendar.
At the match, fans had the opportunity to scan into FanZone from the jumbotron and banners around the stadium, where 67.9% of the fans who scanned signed up. Every one of those sign-ups became a persistent AURA™ identity that gives the Strykers fan intelligence for every match to come.
The rivalry behind the night
Now in its sixth year, El Clashico has become an Inland Empire tradition that draws a crowd year after year. It puts two proud soccer cultures face to face, and for the Empire Strykers it is the most culturally charged night of the year. This year added a first: men and women competed for one national score in the same match, so the night belonged to every fan, whether they came for the women’s game, the men’s game, or the rivalry itself.
What fans did on game night
Ask Strykers, the club’s conversational agent powered by DataCurve, had a 95% engagement rate among fans who reached FanZone. Available in more than 50 languages, it let fans follow a rivalry between two cultures in the language they grew up with. Every answer came from the club’s approved knowledge, and the agent remembers each fan from one interaction to the next.
During the match, fans also had the opportunity to enter a sweepstakes giveaway with a chance to win a jersey signed by two-time World Cup veteran and Olympic gold medalist Marco Fabián.
Fans at the Empire Strykers’ El Clashico entered to win a jersey signed by two-time World Cup veteran and Olympic gold medalist Marco Fabián.
Here is how it worked. A QR code on the jumbotron and on banners around the stadium took fans straight into FanZone. They signed up for a chance at the jersey, and each sign-up created a persistent AURA™ identity tied to that fan.
The jumbotron at Toyota Arena displayed the jersey giveaway graphic and QR code during the Empire Strykers’ USA vs. Mexico match.
“El Clashico is one of the biggest nights of our year, and we were excited to have DataCurve in the building for it. The DataCurve team made everything easy from setup to game night, and we came away with fan intelligence we can build on,” said Christian Filimon, Director of Corporate Partnerships, of the MASL.
What the Strykers got
With DataCurve’s AURA fan intelligence network, every interaction connects back to a unique fan profile. That intelligence persists across every match and grows richer with every activation. As a result, the Strykers understand their fans better every time they come back. For the Strykers’ partners, the fan intelligence shows which audiences a sponsorship reached and what it delivered, getting sharper with every activation.
The network behind it
“Every fan who joined FanZone at El Clashico now has a persistent profile the Empire Strykers can build on. That gives brands a sharper way to spend, teams a new source of sponsor revenue, and fans another reason to engage with their favorite team,” said Aman Johar, Co-Founder and CEO of DataCurve.
Across sports, sponsors spend billions every year trying to reach fans. DataCurve shows them which fans matter and what happened after they showed up. Teams turn the fans they already have into new sponsor revenue, and fans get rewarded for supporting the teams they love.
Brands, teams, and leagues interested in the network can learn more at datacurve.io.
Read the press release here.
