TARGETED SPONSOR ACTIVATION
FanConnect Turns Fan Identity Into Direct Brand Reach.
FanConnect delivers your brand message directly to engaged, verified fans, built on AURA first-party identity data with full attribution on every campaign.
Get Started
IDENTITY TO MONETIZATION
From Fan Identity to Fan Monetization
FanConnect is DataCurve’s targeted media buy product, built on AURA’s first-party identity data. Brands run campaigns straight against verified, engaged fans instead of buying estimated reach.
Campaigns run on a standard insertion-order basis, with full third-party tracking and complete attribution on every dollar spent.
THE VALUE CHAIN
Identity Enables Everything Else
Each stage of AURA depends on the one before it. Resolved identity becomes intelligence, and intelligence becomes engagement and monetization. FanConnect is where the monetization stage happens.
Identity
One persistent AURA ID resolved from every fragmented touchpoint.
Intelligence
Behavioral signals and resolution confidence turn identity into a real understanding of each fan.
Engagement
Personalized experiences activated wherever the fan shows up, automatically.
THIS IS FANCONNECT
Monetization & Sponsorship
Fans matched to the right offers and sponsors, with attribution to prove it.
TWO WAYS TO REACH FANS
Broad Reach or Precision Targeting
Every FanConnect campaign runs on the same verified identity data. How narrow you go is up to you.
BROAD CAMPAIGNS
Reach Entire Verified Audiences
Run campaigns across an entire league, sport, or fan base, all verified and attributable, built for awareness at scale.
TARGETED CAMPAIGNS
Reach Specific Fan Communities
Target by persona, loyalty tier, or engagement level, with or without FanHub segmentation. Delivery is verified either way, not estimated.
PRIVACY & TRUST
Privacy-First, By Architecture
FanConnect delivers brand messages to verified fans without exposing personally identifiable information, consent-driven from the first interaction.
No PII Exposure
Campaigns are targeted and delivery is verified without surfacing personally identifiable information. Every match happens at the identity layer, not the individual data layer.
Consent-Driven Engagement
Every signal behind a FanConnect campaign comes from voluntary fan interaction, not shadow tracking or third-party data sharing.
Built on Google Cloud
FanConnect runs on Google Cloud, meeting the security, reliability, and compliance standards enterprise organizations require.
CAPABILITIES
Inside FanConnect
Everything a brand needs to run a campaign against verified fans and prove it worked.
Verified Delivery, Not Estimated Reach
Full third-party tracking and complete attribution on every campaign, so you see exactly how it performed instead of an estimate.
Insertion-Order Buying
Runs on a standard insertion-order basis your team already knows, no new buying process required.
Broad or Targeted Campaigns
Reach an entire audience or a specific fan segment, depending on what the campaign calls for.
Direct Access, No Agency Layer
Work directly with DataCurve on your campaign, with no marketing agency in between.
Built on First-Party Identity
Every campaign runs against AURA’s first-party fan identity data, built on Google Cloud.
READY TO REACH THEM?
Ready to reach real fans?
Run your next campaign against verified, engaged fans, with real attribution on every dollar.
Get Started