Case Study
beIN Created the Demand. DataCurve Created the Relationship.
How DataCurve turned a single fan offer into a persistent, first-party audience with zero paid media spend.
Turn one offer into an audience you keep.
beIN Sports gave fans a compelling reason to engage: one month of free platform access. Most offers like this end the moment the redemption happens, but this one turned into something beIN still has.
See how DataCurve turned that single moment of fan intent into a persistent, consented fan identity, one beIN Sports can still reach today.
In this case study, you'll learn how to:
- Convert campaign-driven traffic into persistent, authenticated fan identities
- Validate every registration before it enters your audience, so only real fans make it in
- Build a fully consented, contactable audience without spending on paid media
- Turn a single incentive into an asset that makes every future campaign start smarter
DataCurve is a leader in fan identity infrastructure for sports and entertainment. Built on Google Cloud, DataCurve's AURA™ platform powers engagement, intelligence, and monetization for organizations including Major League Cricket, beIN Sports, and Dubai Sports Council.
