Case Study
FanZone Turned 46% of Festival Visitors Into Fans Who Kept Coming Back
How Festa Major de Móra d'Ebre turned casual WhatsApp questions into persistent, returning fan identity, powered by DataCurve's FanZone platform.
Turn every question into a fan you can reach next year.
Festa Major de Móra d'Ebre gave visitors ten days worth of reasons to show up: a national-interest river festival, a free concert, a closing pyrotechnic show. Most events like this lose the visitor the moment the festival ends, but this one kept them.
See how DataCurve turned a WhatsApp conversation into a persistent, identified fan record, one Festa Major can still reach before the next festival.
In this case study, you'll learn how DataCurve:
- Turned natural-language questions inside WhatsApp into persistent, identified fan profiles
- Kept every answer grounded in real, current event data instead of guesswork
- Built a fan record that gets richer with each conversation, before and after the event ends
- Gave visitors a concierge experience in their own language, without adding staff at the information booth
DataCurve is a leader in fan identity infrastructure for sports and entertainment. Built on Google Cloud, DataCurve's AURA™ platform powers engagement, intelligence, and monetization for organizations including Major League Cricket, beIN Sports, and Dubai Sports Council.
