DATACURVE × DATABRICKS
The Intelligence Layer Powering the Global Sports Economy
Now available for Databricks customers.
Get AURA on Databricks
AURA ON DATABRICKS
Your fan data, turned into fan identity and intelligence.
Ticketing, CRM, streaming, commerce, loyalty, and venue systems each hold a fragment of who your fans are. AURA resolves those fragments into a single, persistent AURA ID per fan, then turns that identity into fan intelligence and audience segments you can act on, staying current as new records arrive. Install it from Databricks Marketplace and run it on the data you already have, with no rip and replace.
GET STARTED
From Marketplace to fan identity and intelligence.
01
Go to Databricks Marketplace
Find the AURA™ Fan Identity Platform by DataCurve listing in Databricks Marketplace.
Open the listing
02
Install AURA Identity in your environment
Add AURA to your Databricks workspace. The package includes a Python connector and operational notebooks for full and incremental processing.
03
Connect with us
Email support@datacurve.io and we will help you get set up.
BETTER TOGETHER
Databricks is the foundation. DataCurve is the fan intelligence on top.
Your data stays where it already lives. AURA adds the identity, intelligence, and activation layer.
DATACURVE
The fan intelligence layer
AURA resolves identities. FanHub turns them into intelligence and segments. FanZone™ and FanConnect put them to work.
DATABRICKS
The governed data foundation
Unity Catalog and Delta tables keep your enterprise data governed and ready for analytics.
PRIVACY & TRUST
Privacy-First, By Architecture
Your data stays in your Databricks environment, under your governance.
Hashed Before It Leaves
Configured identity signals are hashed with HMAC-SHA256 inside your Databricks environment before they are submitted to the AURA API.
No Raw PII Sent
Raw personally identifiable information is not sent to DataCurve’s API. Resolution happens at the identity layer, not the individual data layer.
Results Stay With You
Resolved identities, FanHub intelligence, audit records, and audience segments are written back to Unity Catalog Delta tables you control.
PLATFORM
One identity foundation. Three ways to create value.
Built on AURA identity, FanHub delivers the intelligence, FanZone™ powers engagement, and FanConnect drives monetization.
WHO IT’S FOR
Who AURA on Databricks Is Built For
FREQUENTLY ASKED QUESTIONS
Questions about AURA on Databricks.
What you get, where your data goes, and how to get started.
What is AURA on Databricks Marketplace?
AURA is DataCurve’s fan intelligence platform. It connects the scattered records your organization holds about each fan, like tickets, purchases, and app activity, into one persistent identity, then turns that identity into intelligence and audience segments you can act on. The AURA™ Fan Identity Platform by DataCurve listing lets you do this with governed data inside your existing Databricks environment.
Do I need to move my data out of Databricks?
No. AURA works with the data you already have, so there is no migration and no new platform to manage. Resolved identities, intelligence, and segments are written back to tables in your own Databricks workspace (Unity Catalog Delta tables), under the access controls you already use. DataCurve adds the identity and intelligence layer without creating another disconnected data silo.
Is raw personal data sent to DataCurve?
No. Personal details such as names and emails are scrambled into unreadable codes (hashed with HMAC-SHA256) inside your Databricks environment before anything is sent to AURA. DataCurve’s API only receives those hashed signals, never raw personally identifiable information (PII).
What is included in the Marketplace package?
Everything you need to run AURA in your own workspace: a Python connector that links your data to AURA, and operational notebooks to run it. The notebooks support both full processing (all of your records) and incremental processing (only new and changed records as they arrive).
What data can I connect?
AURA connects data across ticketing, digital, streaming, commerce, venues, sponsorships, CRM, and loyalty systems. In practice, the records you already hold about a fan, from a ticket purchase to a streaming session or a loyalty sign-up, can be matched to the same person, giving you one view of that fan to analyze and act on.
What do I get from AURA?
A persistent AURA ID per fan, so you can see each fan as a single person across every system, plus the intelligence built on top of it. Resolved identities, FanHub intelligence, audit records, and audience segments are written to your Unity Catalog Delta tables in Databricks. From there, FanHub turns identity into intelligence, FanZone™ powers personalized engagement, and FanConnect runs sponsor campaigns with attribution.
Who is AURA on Databricks built for?
Sports, media, and entertainment organizations that already use Databricks, along with the brands and sponsors that work with them. If your data lives on another platform, contact us at support@datacurve.io and we will talk through your options.
How do I get help or talk to someone?
Email support@datacurve.io and our team will help you get set up.
READY TO GET STARTED?
Put AURA to work on the data you already have.
Already on Databricks? Find AURA on Marketplace, or email support@datacurve.io with questions about your setup.
Get AURA on Databricks