Blog

New alliance converts AI-powered fan intelligence and travel experiences into incremental revenue for major sporting events and host cities worldwide.<a data-mce-href="https://datacurve.io" href="https://datacurve.io" target="_blank" rel="noopener">DataCurve</a>, the leading fan intelligence and revenue platform for sports, media, and entertainment, and <a data-mce-href="https://pintours.com" href="https://pintours.com" target="_blank" rel="noopener">Pintours</a>, the world’s best AI tour guide in your pocket, today announced a new strategic partnership designed to transform how sports fans discover, and enjoy experiences built around the world’s biggest sporting moments — including the road to the World Cup and the Olympic Games.The partnership reflects a growing shift in fan behavior: today’s sports fans are not merely attending games, they are traveling, exploring, and actively seeking richer, more personalized experiences beyond the stadium. By combining DataCurve’s in-the-moment fan intelligence with Pintours’ AI-powered, customizable tour experiences, the two companies aim to unlock a new category of sports-based travel discovery.“Sports fans are one of the most passionate audiences in the world, and that passion doesn’t stop at kickoff,” said Aman Johar, CEO, DataCurve. “Understanding what fans care about while they’re traveling, while they’re in a city, and while an event is unfolding - it is intelligence that translates directly into meaningful, timely experiences.”Through the collaboration, fans attending major sporting events will be able to discover personalized local experiences — from culture and cuisine to history, nightlife, and iconic landmarks — curated dynamically based on location, timing, and fan interests. For host cities, sports organizations, and experience providers, this creates a powerful new engagement and monetization channel that aligns directly with what fans already want.The partnership launches now, with plans to scale across the world’s biggest sporting moments. It will help teams, cities, and sponsors create better fan experiences before, during, and after the events - extending engagement well beyond the game itself.“Pintours was built to make exploring a city effortless and deeply personal,” said Lou Chatta CEO, Pintours. “By partnering with DataCurve, we’re connecting fan passion with intelligent, customizable tours that enhance the overall event journey. Fans are happy to pay for experiences that elevate their trip — and this partnership makes those experiences smarter, more relevant, and more memorable.”As sports, travel, and entertainment continue to converge, DataCurve and Pintours are positioning themselves at the center of this evolution — where fan intelligence meets immersive, exploration.About DataCurve DataCurve is the fan revenue platform for sports, media, and entertainment. Its infrastructure enables organizations to engage fans directly, attribute sponsorship performance, and improve revenue predictability across live and digital environments.About Pintours Pintours is the world’s best AI tour guide in your pocket, offering personalized, customizable experiences that help travelers experience cities in smarter, more engaging ways.

DataCurve and Pintours Partner to Unlock Fan Revenue Beyond the Game

<h3>How understanding fan identity powers unforgettable sports and entertainment experiences.</h3>As the world slows down for the holidays, it’s easy to forget the invisible systems that make our experiences seamless. From the games we watch to the concerts we attend, from streaming moments to live stadium experiences, everything feels effortless.Only because someone, somewhere, is keeping the infrastructure running.At <a data-mce-href="https://datacurve.io" href="https://datacurve.io">DataCurve</a>, we’ve spent 2025 building that invisible layer: the foundation that allows sports teams, live entertainment brands, and fan-facing companies to truly understand their audiences. At the heart of everything is <a data-mce-href="https://datacurve.io/solutions/fan-identity" href="https://datacurve.io/solutions/fan-identity" target="_blank" rel="noopener">AURA - the fan identity</a>. Knowing who the fan is across screens, stadiums, and cities lets us deliver experiences that feel personal, intuitive, and memorable.Identity isn’t just data; it’s the key to turning casual observers into lifelong fans.2025 was a year of building. A lot of it was invisible, unglamorous, and absolutely essential work that only shows up when everything else just works. We focused on infrastructure that scales, systems that recognize fans in real time, and personalization that drives meaningful engagement. This isn’t flashy; it’s hard, deliberate work that powers every live and digital experience that fans care about.Why <a data-mce-href="https://datacurve.io/blog/what-is-fan-identity" href="https://datacurve.io/blog/what-is-fan-identity">fan identity</a> matters more than ever: sports and live entertainment are no longer one-way experiences. Fans expect to be seen, understood, and rewarded for their engagement. Whether it’s attending a match, streaming a performance, or interacting with a brand online, every interaction carries an expectation of relevance and value. Building systems that can recognize and unify fan identity is what allows teams and brands to create those meaningful, memorable momentsconsistently.2026 is about putting that foundation to work. It’s about scaling responsibly, deepening fan engagement, and helping our partners turn demand into growth without compromising the experiences fans love. From global sports leagues to live entertainment tours, we’re ready to help our customers and partners meet fans wherever they are, with experiences that feel seamless, personal, and extraordinary.To our teams, partners, and the fans who inspire everything we do: thank you. Your trust, creativity, and dedication make it possible to take what was built quietly in 2025 and transform it into experiences that will define 2026.As we close the year, we also want to pause and celebrate the human side of all this work. The holidays are a reminder that the best moments aren’t just about technology, they’re about connection. So as you spend time with your friends, family, and communities, know that the systems and teams behind your favorite experiences are quietly keeping things moving, so every moment feels effortless.Because at the end of the day, experiences are for people and the better we understand them, the better moments we can create.Here’s to a 2026 filled with growth, unforgettable fan experiences, and time well spent.— Aman Johar, Founder &amp; CEO, <a data-mce-href="https://datacurve.io" href="https://datacurve.io" target="_blank" rel="noopener">DataCurve</a>

2025 in Review: Building Foundations for the Future of Fan Identity

Football on grass. Classic Soccer Ball on Green Field. Game Ready Atmosphere. Close-Up of Football on Pitch Before Match Kick-Off.

SAN FRANCISCO, CA, UNITED STATES, December 17, 2025 -- DataCurve, the AI-native identity and engagement infrastructure company, and the Dubai Sports Council today announced the signing of a Memorandum of Understanding (MoU) to co-design and launch a <a data-mce-href="https://www.mediaoffice.ae/en/news/2025/october/23-10/dubai-sports-council" href="https://www.mediaoffice.ae/en/news/2025/october/23-10/dubai-sports-council">Dubai Open for Football Academies </a>DOFA-branded digital platform that unifies player identity, performance analytics, and fan engagement within the DOFA ecosystem, strengthening Dubai’s position as a leading sports hub.The agreement establishes a shared framework for launching DOFA’s next-generation athlete and fan platform to enhance player development, analytics, engagement, and sponsorship capabilities across DOFA competitions and academies. In line with Dubai’s National Sports Strategy 2031, the initiative brings together DataCurve’s AURA identity engine and Dubai’s expansive youth ecosystem to create a secure, interoperable foundation for sports and entertainment. This year DOFA has seen a record participation from 558 teams from 117 academies.A Unified Digital Layer for Players, Fans, and PartnersTogether, DataCurve and DOFA will introduce:<ul><li>Digital Player IDs: Verified, privacy-first identity profiles for youth athletes.</li><li>Performance &amp; Statistics Tracking: Real-time metrics captured across matches, training, and academy systems.</li><li>Player Dashboards: A holistic view of development, participation, and progress.</li><li>Fan Engagement Badges: Recognition and rewards for match attendance, content interactions, challenges, and academy-driven activities.</li><li>Sponsor-Driven Digital Activations: Brand experiences tied to player milestones, tournaments, and fan achievements, with measurable ROI.</li></ul>Together, these components will connect the player identity layer with a permissioned fan graph unlocking personalized experiences, safer data flows, and new commercial pathways for DOFA and its partners. DOFALeadership Commentary“A modern talent ecosystem needs trustworthy identity and real-time insight,” said Aman Johar, Founder &amp; CEO of DataCurve. “By combining DOFA’s unmatched reach in youth football with DataCurve’s identity and engagement infrastructure, we’re building a platform that elevates player development, amplifies community engagement, and delivers measurable value for sponsors.”“The Dubai Open for Football Academies is a cornerstone of our sporting pathway,” said Mounir Imam. “This partnership accelerates our vision for a digital, data-driven ecosystem that supports young athletes, connects families and fans, and strengthens Dubai’s leadership in global sports innovation.”Making Dubai the Global Benchmark for Digital Sports EcosystemsThe platform is designed to strengthen Dubai’s leadership in global sport by establishing Dubai as a major market to unify youth athletes. This initiative reinforces Dubai’s position as a global sports innovation hub, creating a clear, modern framework that other federations and youth systems in Europe and North America can follow.About DataCurveDataCurve builds privacy-first identity and engagement infrastructure for sports and entertainment. Its AURA identity engine enables rights-holders to identify, personalize, and measure every interaction across digital and in-stadium environments, driving revenue while maintaining rigorous data governance.&nbsp;About DOFAThe Dubai Sports Authority advances sport across the Emirate and oversees key youth and academy competitions, including the Dubai Open for Football Academies (DOFA), one of the region’s most influential platforms for youth development and academy competition.&nbsp;Read the press release <a data-mce-href="https://apnews.com/press-release/ein-presswire-newsmatics/datacurve-dubai-sports-council-sign-mou-to-power-dofas-athlete-identity-and-intelligence-platform-0611576110f772457b7e47e6a7abd5d0" href="https://apnews.com/press-release/ein-presswire-newsmatics/datacurve-dubai-sports-council-sign-mou-to-power-dofas-athlete-identity-and-intelligence-platform-0611576110f772457b7e47e6a7abd5d0" target="_blank" rel="noopener" data-mce-selected="inline-boundary">here</a>.

DataCurve, Dubai Sports Council Sign MoU to Power DOFA’s Athlete Identity and Intelligence Platform

Society and communication network concept. Connection of people. Telecommunication. Digital transformation.

<h2>Understanding the Value of Real-Time Analytics</h2>In a market where attention shifts by the minute, sports and entertainment organizations need tools that let them act, not just observe. A unified identity coupled to real-time analytics sit at the center of this capability, providing immediate, decision-ready insights instead of relying on lagging reports.DataCurve’s platform combines real-time analytics with AURA Smart Profiles, a unified fan identity layer that enriches every data point with context. This pairing gives brands a clear understanding of who is engaging, why they are engaging, and how to act on that insight instantly and is fast coming an essential foundation for modern sponsorship performance.<figure id="figure-5urdxdgmqtmimg8hb1"><img id="5urdxdgmqtmimg8hb1" src="https://cdn.durable.co/blocks/11JmGzf6yLugJzsCLtqPfyVAzbOhpCsJN9odKHHWUMgkpd4tMT3XfeLHkWV0wPuC.png" alt="sponsorship analytics datacurve fan identity" title="sponsorship analytics datacurve fan identity" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="small" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/11JmGzf6yLugJzsCLtqPfyVAzbOhpCsJN9odKHHWUMgkpd4tMT3XfeLHkWV0wPuC.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Optimizing Sponsorship Strategies with DataCurve</h3>Sponsorships represent major financial commitments, yet most organizations still struggle to measure and optimize them in flight. DataCurve addresses this gap by blending real-time analytics with AURA Smart Profiles to deliver actionable, identity-aware insights.This enables organizations to:<ol><li>Track audience engagement in real time and understand which fan cohorts are responding.</li><li>Use AURA’s enriched demographic, psychographic, and behavioral attributes to tailor creative and targeting.</li><li><span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal);">Measure brand visibility and sentiment with identity overlays that make it clear which groups are driving value.</li></ol>With both live analytics and identity intelligence, teams can refine messaging, creative, and activation strategies with unprecedented precision.<figure id="figure-7drx772m1mimg8hb1"><img id="7drx772m1mimg8hb1" src="https://media.gettyimages.com/id/2239914665/photo/ai-workflow-automation-artificial-intelligence-software-interface-nodes-triggers-data-tool.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=JPnQRZL5-MESlw9F1Z1Ys51wF-XAaBFh9kqf1OaWsoI=" alt="AI workflow automation artificial intelligence software interface nodes triggers data tool dashboard coding icon flow process technology 3d rendering." title="AI workflow automation artificial intelligence software interface nodes triggers data tool dashboard coding icon flow process technology 3d rendering." class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2239914665/photo/ai-workflow-automation-artificial-intelligence-software-interface-nodes-triggers-data-tool.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=JPnQRZL5-MESlw9F1Z1Ys51wF-XAaBFh9kqf1OaWsoI=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Real-Time Feedback Loop</h3>A core strength of DataCurve’s system is its continuous feedback loop. As engagement patterns shift, real-time analytics signal the change, and AURA Smart Profiles clarify which audience segments are behind it. This enables sponsorship teams to make informed adjustments instantly.If an activation is underperforming for a specific segment such as families, superfans, travelers, students, etc. , teams can pivot creative, channels, or incentives on the spot. This agility turns static sponsorships into dynamic, responsive programs that maximize impact.<img id="cn8r3ie004mimg8hb1" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="font-family: var(--body-fontFamily); font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); aspect-ratio: 16 / 9; object-position: center center;" title="reach fans anywhere with AURA fan identity" src="https://cdn.durable.co/blocks/2dKRvNnU316a0SP8ZVPCNHjHaFz30uyo7MMYFM8WS2zwFCSiJgPWKdMz2m5NzotQ.png" alt="reach fans anywhere with AURA fan identity" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2dKRvNnU316a0SP8ZVPCNHjHaFz30uyo7MMYFM8WS2zwFCSiJgPWKdMz2m5NzotQ.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><h3>Future-Proofing Sponsorship Investments</h3>The role of real-time analytics and identity intelligence will only intensify as digital engagement accelerates. Companies that adopt systems like DataCurve today set themselves up for compounding advantage: better measurement, smarter targeting, and more resilient sponsor relationships.By continuously enhancing both its analytics engine and the intelligence embedded within AURA Smart Profiles, DataCurve helps organizations stay ahead of shifts in audience behavior, technology, and partner expectations, future-proofing their sponsorship ROI and strengthening long-term revenue strategies.

How DataCurve's Real-Time Analytics Enhance Sponsorship ROI

<h3>The New Engine of Revenue </h3>Why Sponsorship ROI Has Hit a Ceiling Sponsorship has always been sold on exposure—logo impressions, signage, broadcast minutes. But brands no longer accept “estimated impact.” They want evidence: Did this sponsorship influence a real person to take a real action?Rights holders haven’t been able to answer that because they’ve lacked the foundation: A verified fan identity.Without knowing who the fan is, it’s impossible to connect exposure → behavior → revenue.This is the gap DataCurve’s fan identity solution AURA Smart Profiles closes. AURA is available today on Google Cloud Platform and Okta.&nbsp;&nbsp; Fan Identity: The Starting Point of Real Attribution A fan identity is the persistent, consented profile that unifies all of a fan’s signals—digital, on-site, behavioral, social, transactional—into a single smart record. AURA Smart profiles capture:<ul><li>Interests → what fans love</li><li>Behaviors → how they engage</li><li>Channels → where they show up</li><li>Transactions → what they buy</li><li>Moments → game-day and experience data</li></ul>Identity is the foundation that makes the next leap possible: Attribution.Without identity, ROI is hypothetical. With identity, ROI becomes measurable, verifiable, and repeatable.The AURA Fan Graph: The Bridge Between Identity and ROIIdentity on its own is powerful. But sponsorship ROI also requires understanding how identities connect across moments, platforms, activations, and the sponsorship ecosystem.That’s the role of the AURA Fan Graph—a dynamic network mapping:Jenny → the sponsor activation they saw Jenny → the offer they redeemed Jenny → the store they visited Jenny → the content they clicked Jenny → the merch or F&amp;B item they bought This transforms static fan profiles into a high-resolution and high-fidelity influence graph that reveals the cycle of monetization:&nbsp;Fan → Action → Engagment → MonetizationThe moment this chain becomes visible over all the noisy data channels, revenu unlocks at every level.From Fan Identity to Sponsor Attribution: What Becomes Measurable AURA profiles are built with zero party and first party datasets. This enables rights holders to quantify the standard marketing questions at a much deeper granular level:&nbsp;Which fans did a sponsor touch? Which fans were influenced?&nbsp; What actions did they take afterwards?&nbsp; What commercial outcomes did those actions generate?<img id="tygos5j9dmmibifz89" src="https://cdn.durable.co/blocks/1fAhmtTLYiV6EXSZNr2MtHZRbdtt7Oj8KN6GUtNjRBA9zVwFNBzcTe3NYFwyeEhD.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined%" data-positiony="50%" data-fullwidth="true" data-mce-src="https://cdn.durable.co/blocks/1fAhmtTLYiV6EXSZNr2MtHZRbdtt7Oj8KN6GUtNjRBA9zVwFNBzcTe3NYFwyeEhD.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined% 50%;" style="border-color: rgba(229,231,235,var(--tw-border-opacity)); border-image-source: none; width: 640px; aspect-ratio: 16 / 9;">How Fan Identity Drives Sponsorship Monetization DataCurve helps establish and clearly outline the link between identity and attribution to systematically ember monetization into every touchpoint. As such, sponsors can now create new revenue streams such as:1. Higher-Value, Outcome-Based Sponsorship Packages Rights holders can move from asset&nbsp;bundles to outcome guarantees:“We will deliver X verified fan interactions.” “We will deliver Y high-intent leads.” “We will deliver Z conversions.” Identity makes performance-based pricing possible.2. New Audience Products for Sponsors AURA Smart Profiles automatically surface sponsor-relevant micro-segments:Fans who favor premium beveragesFans who travel to away games Fans who are high-spend shoppers Fans who engage heavily with lifestyle content Teams can now sell audience access, not just physical real estate.3. Predictive Revenue Models for Sponsors Because AURA integrates behavior, identity, and spend, it can model:Which fan cohorts will convert for which brand Which activations generate the highest ROI What categories will perform best each season Predictive monetization is where digital marketing and live entertainment finally converge.&nbsp;4. Sponsor Retention &amp; Upsell Loops Identity + attribution strengthens partner value and renewal:Weekly attribution reports Real-time activation dashboards Conversion tracking by cohort Revenue impact summaries When sponsors see revenue, they spend more.When they see attribution, they stay longer.Why This Matters for Teams, Leagues, Venues &amp; Entertainment Producers With fan identity as the backbone, organizations can finally prove real sponsor impact, turn stadium interactions into measurable outcomes, and create recurring revenue from sponsor-ready audiences. They can offer differentiated packages competitors can’t match, quantify full-funnel fan journeys rather than impressions alone, and bring digital-grade measurement into physical experiences. Fan identity also enables neighborhood-based sponsorship models that connect local businesses to local and traveling fans, allowing rights holders to demonstrate true commercial influence instead of relying on estimates. In short, identity → engagement → monetization becomes a repeatable engine that compounds value season after season.Transform your sponsorship strategy with identity-powered attribution. <a data-mce-href="https://cal.com/datacurve/fanzone-demo" href="https://cal.com/datacurve/fanzone-demo" target="_blank" rel="noopener">Request a demo</a>

Fan Identity, Data & Sponsorships

<h3>Fandom, Reimagined as Identity and Commerce</h3>Fandom is passion. But more than mere passion, fandom is a fan's identity. Today, that identity is an even more powerful driver of commerce.At <a data-mce-href="https://datacurve.io" href="https://datacurve.io" target="_blank" rel="noopener">DataCurve</a>, we are thrilled to be an official affiliate partner of <a data-mce-href="https://fanatics.com" href="https://fanatics.com" target="_blank" rel="noopener">Fanatics</a>, the world’s leading destination for licensed sports merchandise.This partnership fuses Fanatics’ global commerce infrastructure with DataCurve’s Fan Intelligence ecosystem, enabling fans to shop official gear seamlessly within DataCurve-powered experiences — from FanZone™ to the ASK™ conversational platform.<figure id="figure-87k5zbncgmh95wbcd" class=""><img id="87k5zbncgmh95wbcd" src="https://cdn.durable.co/covers/26aE8RxDpCGeArw2dmKoayrEAlnvuRnnCz8Z6JDxgmWhStNS0gBfZuyxBHfyPA0K.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/26aE8RxDpCGeArw2dmKoayrEAlnvuRnnCz8Z6JDxgmWhStNS0gBfZuyxBHfyPA0K.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Transforming Fan Identity into Actionable Intelligence</h3>At the heart of DataCurve FanZone™ is one simple idea: Every fan interaction should create value for the fan and for the team, athletes, or talents that they passionately engage with.&nbsp;Through DataCurve's AI-driven identity profiles, FanZone transforms fragmented fan data into Dynamic Contextual Intelligence, connecting who the fan is, what they love, and when they’re most ready to act.DataCurve’s ASK™ Platform connects fan interactions directly to transactions. When a fan expresses interest, whether it’s for new team gear or exclusive drops, ASK™ identifies context, curates the right Fanatics product, and delivers a one-click path to purchase inside the experience. With this integration, can within FanZone directly ask:&nbsp;“Where can I get the latest PSG jersey?” and get an instant, personalized link to the exact item on Fanatics, ready for checkout. No redirects. No friction. Just seamless, in-context shopping powered by DataCurve’s intelligence and Fanatics’ global store network.As fans stay engaged, teams capture more value. This is the new model for AI-powered fan commerce.A New Revenue Engine for Teams and LeaguesFor sports teams, leagues, and media partners, the DataCurve–Fanatics partnership unlocks a new revenue channel and deeper insights into fan behavior. Key benefits include:<ul><li>💰 Incremental Commerce Revenue: Convert fan engagement into real-time transactions.</li><li>🤖 AI-Driven Personalization: Deliver the right product to the right fan at the right moment.</li><li>📊 Unified Fan Intelligence: Track engagement, conversion, and ROI through DataCurve’s analytics layer.</li></ul>This collaboration empowers organizations to move beyond engagement metrics and monetize intent, turning every fan touchpoint into value: measurable, monetizable, and meaningful.Building the Future of Intelligent Fan Ecosystems Fan data has historically been fragmented across ticketing, streaming, and social platforms. DataCurve unifies this through its AI-powered Fan Identity Graph, giving teams a single source of truth for fan behavior and engagement.&nbsp;By connecting identity, engagement, and commerce, the partnership with Fanatics allows teams to:<ul><li>Activate zero- and first-party fan data through personalized recommendations.</li><li>Build loyalty programs that reward participation and drive repeat conversions.</li><li>Understand purchase intent across moments, channels, and audience segments. </li></ul>The result is a connected, data-rich ecosystem that bridges fandom and commerce at scale.&nbsp; AvailabilityThe Fanatics affiliate integration is now live for select DataCurve partners, with a broader rollout planned across the DataCurve ASK™ Platform.&nbsp;This marks a key milestone for DataCurve in building an interoperable fan intelligence network, connecting billions of fan interactions to measurable revenue opportunities. Teams and leagues can now combine DataCurve’s AI-powered fan identity intelligence with Fanatics’ massive product catalog to create a single, revenue-generating fan journey.&nbsp;Learn more at <a href="https://datacurve.io">https://datacurve.io</a>&nbsp;_____________________About Fanatics Fanatics is the global leader in licensed sports merchandise and digital sports commerce. Through its extensive network of partnerships across leagues, teams, and athletes, Fanatics delivers an unparalleled fan experience through authentic merchandise and next-generation shopping experiences. Learn more at <a href="https://fanatics.com" data-mce-href="https://fanatics.com">https://fanatics.com</a>&nbsp;

DataCurve and Fanatics: Powering the Future of Intelligent Fan Commerce

DataCurve, Inc

DataCurve is an AI-driven fan identity and data infrastructure company that helps sports teams, leagues, venues, and live entertainment organizations understand, activate, and monetize every fan interaction.

Its core platform, AURA, creates Smart Fan Profiles and a unified Fan Graph that consolidates fragmented first-party, behavioral, transactional, and on-site engagement data into a single, persistent identity. This enables rights-holders and partners to personalize experiences, power attribution, unlock new revenue, and build scalable fan ecosystems across digital and real-world environments.

DataCurve’s APIs, AI models, and workflow tools integrate seamlessly with existing systems, delivering actionable insights for sponsorship ROI, ticketing, membership, loyalty, marketing automation, city activations, and brand partnerships. The company’s infrastructure is built for privacy, interoperability, and enterprise-grade performance—trusted by organizations across global sports, entertainment, and world-class event environments.

Ecosystem

DataCurve and Pintours Partner to Unlock Fan Revenue Beyo...

2025 in Review: Building Foundations for the Future of Fa...

DataCurve, Dubai Sports Council Sign MoU to Power DOFA’s ...

How DataCurve's Real-Time Analytics Enhance Sponsorship ROI

Fan Identity, Data & Sponsorships

DataCurve and Fanatics: Powering the Future of Intelligen...