One Fan Identity. Every Connected Experience.
AURA establishes persistent, privacy-safe fan identity—connecting engagement across streaming, broadcast, sponsorships, venues, and owned platforms.
A Single System for Fan Identity and Engagement
Fan engagement today spans streaming platforms, broadcast media, sponsorship activations, venues, and owned digital channels. But most organizations still manage these moments in disconnected systems.
AURA is the platform that brings them together.
It establishes a persistent fan identity and uses it to connect engagement across every touchpoint—so fans are recognized, experiences feel continuous, and performance can be measured as a whole.
It is a foundational system designed for how fan relationships actually work today.
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IDENTITY • INTELLIGENCE • ACTIVATION
A Persistent Identity for Every Fan
AURA establishes a durable, privacy-safe fan identity that spans streaming, broadcast, digital, sponsorship, and physical environments. This identity persists across moments and channels—so fans are recognized consistently, without relying on exposed personal data or fragile system stitching.
Understanding Fans Across Context and Time
Built on top of identity, AURA continuously interprets engagement signals—what fans interact with, where, and under what conditions. This creates a connected intelligence layer that reflects real fan behavior across platforms, not isolated channel metrics.
Connected Experiences, Delivered Anywhere
AURA uses identity and intelligence to activate relevant experiences across streaming, broadcast, sponsorships, venues, and owned channels. Every interaction is informed by who the fan is and the context they’re in—so engagement feels continuous, not repetitive or disconnected.
Foundational infrastructure for connected fan identity.
AURA is a Platform Designed for Scale, Continuity, and Trust
- Cross-channel by default - Identity-first architecture - Privacy-safe without exposed PII - Built for high-volume engagement - Designed to integrate into existing ecosystems
The Persistent Fan Identity Layer, at Scale
AURA sits between engagement surfaces and existing systems—establishing a persistent fan identity and translating engagement into connected intelligence and activation at scale, without replacing the platforms organizations already rely on.
Built for Organizations That Operate at Scale
AURA is designed for organizations managing fan relationships across multiple channels, partners, and systems—where continuity, trust, and scale matter.
Sports leagues, teams, and federations
Media and broadcast organizations
Venue operators and live event producers
Brands and sponsors activating across ecosystems
Trusted in Real-World Fan Environments
AURA is already operating in production environments where scale, reliability, and privacy matter. It supports live fan engagement across major events, venues, and media ecosystems. Customers, partners, and infrastructure providers
Start Building on AURA
See how AURA operates inside real fan ecosystems—integrating with your existing platforms to deliver persistent identity, connected intelligence, and activation at scale.