2025 in Review: Building Foundations for the Future of Fan Identity

How understanding fan identity powers unforgettable sports and entertainment experiences.

As the world slows down for the holidays, it’s easy to forget the invisible systems that make our experiences seamless. From the games we watch to the concerts we attend, from streaming moments to live stadium experiences, everything feels effortless.

Only because someone, somewhere, is keeping the infrastructure running.

At DataCurve, we’ve spent 2025 building that invisible layer: the foundation that allows sports teams, live entertainment brands, and fan-facing companies to truly understand their audiences. At the heart of everything is AURA - the fan identity. Knowing who the fan is across screens, stadiums, and cities lets us deliver experiences that feel personal, intuitive, and memorable.

Identity isn’t just data; it’s the key to turning casual observers into lifelong fans.

2025 was a year of building. A lot of it was invisible, unglamorous, and absolutely essential work that only shows up when everything else just works. We focused on infrastructure that scales, systems that recognize fans in real time, and personalization that drives meaningful engagement. This isn’t flashy; it’s hard, deliberate work that powers every live and digital experience that fans care about.

Why fan identity matters more than ever: sports and live entertainment are no longer one-way experiences. Fans expect to be seen, understood, and rewarded for their engagement. Whether it’s attending a match, streaming a performance, or interacting with a brand online, every interaction carries an expectation of relevance and value. Building systems that can recognize and unify fan identity is what allows teams and brands to create those meaningful, memorable momentsconsistently.

2026 is about putting that foundation to work. It’s about scaling responsibly, deepening fan engagement, and helping our partners turn demand into growth without compromising the experiences fans love. From global sports leagues to live entertainment tours, we’re ready to help our customers and partners meet fans wherever they are, with experiences that feel seamless, personal, and extraordinary.

To our teams, partners, and the fans who inspire everything we do: thank you. Your trust, creativity, and dedication make it possible to take what was built quietly in 2025 and transform it into experiences that will define 2026.

As we close the year, we also want to pause and celebrate the human side of all this work. The holidays are a reminder that the best moments aren’t just about technology, they’re about connection. So as you spend time with your friends, family, and communities, know that the systems and teams behind your favorite experiences are quietly keeping things moving, so every moment feels effortless.

Because at the end of the day, experiences are for people and the better we understand them, the better moments we can create.

Here’s to a 2026 filled with growth, unforgettable fan experiences, and time well spent.

— Aman Johar, Founder & CEO, DataCurve