Turn fan identity into revenue.
One fan identity. Measurable revenue growth.
DataCurve unifies fan identity and behavior across every touchpoint - creating a measurable foundation for personalization, sponsor attribution, and revenue growth. Purpose-built for sports and entertainment. Privacy-first. Enterprise-ready.
Trusted by leading teams, partners, and platforms.
Across sports, media, commerce, and sponsorship.
Selected customers and ecosystem partners.
The problem with fragmented fan identity
It's not Fan Data. It is Fan Identity.
Fans engage with teams across ticketing, apps, venues, content, and partners. When those interactions aren’t connected to a single fan identity, organizations struggle to recognize fans, personalize experiences, and measure revenue impact.
Fragmented Understanding
Fan behavior lives across dozens of touchpoints. Without a unified fan identity, teams only see pieces of who a fan is and how they engage.
IMPACT: Missed opportunities to grow lifetime value.
Anonymous Engagement
When fan identity breaks, personalization breaks. Fans are treated like first-timers — again and again.
IMPACT: Lower conversion, weaker loyalty, declining retention.
Unproven Sponsorship Value
Without fan identity–based attribution, sponsorship performance is assumed rather than measured.
IMPACT: Lost revenue and harder renewals.
How it works
AURA™ Smart Profiles power fan identity
A foundational identity layer for the fan economy. AURA™ Smart Profiles unify fan identity in real time, connecting signals across systems into a single, trusted view. Built privacy-first and designed to work with your existing stack, AURA keeps fan identity accurate, actionable, and measurable at scale.
IDENTIFY
Create a single, living fan identity.
AURA™ continuously connects signals across platforms to maintain one accurate, real-time view of every fan.
ENGAGE
Personalize every interaction.
AURA™ activates fan identity across channels, adapting messaging, timing, and experiences to each fan—automatically.
MONETIZE
Turn identity into measurable revenue.
AURA™ matches the right fans to the right offers and sponsorships, enabling attribution, lift, and revenue growth.
Measurable Outcomes
Based on pilots and early customer deployments.
10-25x
Higher Fan Reach
Turn rented audiences into owned, identity-based relationships across channels.
30–60%
Lift in Sponsor ROI
Identity-based attribution and engaged audiences make sponsorship performance measurable.
1 - 3 Months
To Measuable ROI
Typical pilots demonstrate measurable revenue impact within 30–90 days.
Selected customer and partner perspectives
Validated by teams and partners at scale
Built For Enterprise. Proven in Sports.
• Cloud-native by design across GCP, AWS, and Azure • Privacy-first fan identity, aligned with GDPR and CCPA requirements • Built for scale, latency, and data complexity unique to sports ecosystems • Available via Google Cloud and Okta marketplaces
STRAIGHT ANSWERS
Frequently Asked Questions
Get the answers you need to move forward with confidence. No fluff, just the facts.
Do we need a new app?
No.
DataCurve works with your existing apps, platforms, and channels. AURA unifies fan identity behind the scenes so you can activate it wherever fans already engage.
GDPR and PII compliance?
Yes.
DataCurve is built privacy-first, with fan identity designed to align with GDPR and CCPA requirements. Organizations retain control over consent, data access, and activation.
We already have a CDP/CRM?
That’s expected.
DataCurve is designed to work alongside existing CDPs, CRMs, and data warehouses—providing a unified fan identity layer they can activate, not replacing them.
How quickly can DataCurve get to value?
Most organizations see measurable outcomes within 30–90 days through focused pilots and phased deployments.
What integrations are supported?
DataCurve integrates with common ticketing, CRM, marketing, media, and data platforms across the sports and entertainment ecosystem. Integrations are delivered via APIs and existing cloud infrastructure.
What does pricing look like?
Pricing is based on scale, data complexity, and activation scope. Most engagements begin with a pilot and expand as value is proven.
Turn fan identity into measurable revenue.
See how DataCurve creates a unified fan identity that powers personalization, proves sponsor ROI, and delivers revenue impact in weeks—not quarters.