REIMAGINE FANDOM
Fan Identity That Drives Revenue For Sports and Entertainment
AURA Smart Profiles deliver a high-fidelity, interoperable fan identity across every touchpoint. Unify ticketing, streaming, merchandise, and venue activity into a privacy-first fan identity, powered by AI identity agents that continuously refine and activate fan profiles to increase engagement, retention, sponsor value, and revenue.
Trusted by teams, brands, agencies, rights holders, and technology leaders shaping the future of fandom
One Identity, Every Ecosystem
CHANGING FANDOM
It's not Fan Data. It is Fan Identity.
Teams and leagues aren’t short on data. They’re short on a connected identity that makes it usable.
Fragmented Signals
Fans interact across 20+ platforms, but ticketing, streaming, merch, and venue data etc. all sit in silos.
IMPACT: No unified view of fan journey
Anonymous Audiences
Most fans remain fuzzy because identity breaks as it moves through disconnected data silos.
IMPACT: Personalization is irrelevant
Sponsor Pressure
Without attribution, brands can't prove ROI, making sponsorship spend harder to justify.
IMPACT: Revenue leaks across digital, gameday, and campaigns
"The challenge is to build a direct channel — to collect more data, understand our fans better, and engage them in more relevant ways"
- Head of Innovation Labs, Major Soccer Club with over 200M fans
OUR SOLUTIONS
Powered by AURA™ Smart Profiles
* AURA™ builds a single, high-fidelity fan identity that updates in real time. * DataCurve's autonomous identity agents continuously reconcile signals across systems to keep profiles live and accurate. * This identity layer unlocks personalized engagement, higher ARPU, stronger retention, and provable sponsor ROI, all privacy-first and enterprise-ready. * Works seamlessly with your existing CDP, CRM, marketing automation, data warehouse, and analytics stack.
IDENTIFY
AURA™ identity agents reconcile signals across all systems to maintain a unique, real-time, high-fidelity fan profile.
ENGAGE
Engagement agents tailor messaging, timing, and channels automatically, delivering personalized experiences across every fan touchpoint.
ACTIVATE
Monetization agents match the right fans to the right offers and sponsor campaigns, improving conversion and measurable ROI.
Results driven by autonomous identity reconciliation and campaign-optimization agents.
10-25x
Higher Direct Reach
Move fans from rented channels to owned relationships you can actually grow.
30–60%
Sponsor Attribution Improvement
Sponsors see clear lift, so deals expand instead of churn.
90 Days
To Measurable Outcomes
From disconnected data to measurable revenue — in one quarter.
MEASURE PRECISION. SHOW IMPACT.
Providing Outcomes Executives Can Bank On
Measurable results that drive revenue growth, fan engagement, and sponsor ROI across every touchpoint.
Personalize Journeys
Personalize in‑venue and on‑screen journeys that bring fans back. As they engage more, they spend more.
Retain Sponsors
Share insights, not PII, to verify sponsor lift and secure bigger, longer-term deals.
Grow Revenue
Turn unused fan data into upsells, renewals, and higher attach rates across campaigns and seasons.
Move Faster
Analyst and automation agents reduce time-to-insight from weeks to hours with conversational activation workflows.
UNIFIED FAN IDENTITY
The Smart Way to Activate Fan Identity and Data
AURA™ Smart Profiles powers privacy-first fan identity at scale — designed for enterprise, trusted by top sports and media organizations.
Privacy First Identity
GDPR & CCPA compliant, unified fan profiles with consent built in.
Conversational Analytics
AI agents convert plain-English queries into multi-source analyses and ready-to-run activations.
Sponsor-Safe Collaboration
Share measurable value with partners in data clean rooms without exposing fan PII.
Plug-and-Play APIs
Integrates with CDP, CRM, marketing, POS, and analytics stacks.
Enterprise Ready
Global infrastructure, high availability, enterprise-grade security.
Autonomous AI Agents
Identity, engagement, and monetization agents continuously optimize profiles, messaging, and revenue workflows in real time.
Built For Enterprise, Trusted in Sports
DataCurve's AURA Smart Profiles is available on Google Cloud Platform and Okta Marketplace for speed, security and governance. Deployed with leading sports and media organizations to personalize journeys and measure partner impact.
Google Cloud
Enterprise grade infrastructure with global availability and scalability with 99.9% uptime
Okta Integration
Seamless identity and access management with enterprise grade security protocols
Enterprise Ready
GDPR, CCPA compliance with comprehensive security frameworks
STRAIGHT ANSWERS
Frequently Asked Questions
Get the answers you need to move forward with confidence. No fluff, just the facts.
Do we need a new app?
No. We embed into your website, app, and channels.
DataCurve integrates seamlessly with your existing digital ecosystem without requiring fans to download new apps or change their behavior. Our lightweight APIs and SDKs works with iOS, Android, web platforms, and smart TV applications.
GDPR and PII compliance?
Consent‑first design with privacy-first data collaboration and auditability.
We're GDPR and CCPA ready. Our privacy-by-design architecture ensures fan data remains secure while enabling valuable insights for sponsors without exposing personally identifiable information.
We already have a CDP/CRM?
Keep it.
We add sports‑specific identity and activation on top. DataCurve enhances your existing Salesforce, HubSpot, Adobe, or custom CRM by adding sports-specific fan journey mapping, predictive churn modeling, and cross-platform identity resolution that your current tools can't provide.
How quickly can DataCurve get to value?
Pilot outcomes are accelerated by autonomous agents that map data sources, reconcile identity, and run initial activation experiments—typically compressing months of set-up into weeks.
Most pilots show measurable lift within 30–90 days. Our fastest deployment was 2 weeks from contract to first insights.
The sports-specific models and pre-built integrations mean you're not starting from scratch – we've already solved the common challenges in fan data unification.
What integrations are supported?
Cloud Platforms (Google Cloud Platform, Amazon Web Services, Microsoft Azure), POS systems (Square, Toast, Oracle), merchandise platforms (Shopify, Fanatics), CRM systems (Salesforce, HubSpot), social platforms (Meta, TikTok, Twitter), and ad platforms (LiveRamp, TTD) via secure APIs.
What does pricing look like?
Annual tiered licenses with optional services and performance‑based pilots.
We offer pilot programs starting at $30K/month with success-based pricing models available.
Full enterprise implementations typically range from $200K annually depending on fan base size, data complexity, and any custom integration requirements.
KNOW YOUR FANS. DRIVE REVENUE FASTER.
Turn Idle fan data into Predictable Revenue
Launch a privacy-first fan identity, prove sponsor ROI, personalize engagement, and unlock new revenue streams immediately.
IDENTIFY
Most teams are moving now to unify fan identity. Those that don’t risk falling behind as fragmented data continues to compound.
ACTIVATE
Once identity is connected, targeted experiences and sponsor programs can be launched in weeks.
MONETIZE
Every month of delay leaves $600K+ in revenue unrealized across tickets, merch, media, and sponsorship activations.
GET STARTED
Start your organization's transformation today
See AURA’s AI agents in action — identity, insights, and activations working together. Join the teams already winning with DataCurve