REIMAGINE FANDOM
The Fan Identity Platform Built For Sports & Entertainment
AURA Smart Profiles deliver a high-fidelity, interoperable fan identity across every touchpoint. Unify fan identity, predict behavior, and personalize every touchpoint across ticketing, streaming, merchandise, apps, live events, and sponsorships. IDENTIFY → ENGAGE → MONETIZE
Trusted by teams, brands, agencies, rights holders, and technology leaders shaping the future of fandom
One Identity, Every Ecosystem
AI IS REWRITING FANDOM
It's not Fan Data. It is Fan Identity.
Ticketing, apps, streaming logins and in-venue systems each hold a piece of the fan identity and behavior. That fragmentation leads to missed revenue, weak personalization, and sponsors missing the really passionate ones.
Fragmented Signals
Fans engage on 20+ platforms (ticketing systems, team apps, social media, in-venue kiosks, merchandise, etc.), but each data source stands alone.
IMPACT: No unified view of any fan.
Anonymous Audiences
Most fans remain fuzzy because identity breaks as it moves through disconnected data silos.
IMPACT: Personalization fails and fan loyalty drops.
Sponsor ROI Gap
Without attribution, brands can't prove ROI, making sponsorship spend harder to justify.
IMPACT: Sponsors can’t connect campaigns to outcomes.
OUR SOLUTIONS
Powered by AURA™ Smart Profiles
* AURA™ - unified, dynamic, high-fidelity fan identity. * Privacy first fan identity reconciles signals to keep it fresh and actionable. * Works seamlessly across existing CDP, data warehouses, and marketing stack.
IDENTIFY
AURA™ identity agents reconcile signals across all systems to maintain a unique, real-time, high-fidelity fan profile.
ENGAGE
Engagement agents tailor messaging, timing, and channels automatically, delivering personalized experiences across every fan touchpoint.
MONETIZE
Monetization agents match the right fans to the right offers and sponsor campaigns, improving conversion and measurable ROI.
Measurable Outcomes
10-25x
Higher Fan Reach
Convert audiences from rented channels into owned 1:1 relationships.
30–60%
Lift in Sponsor ROI
Verified attribution and engaged audiences make sponsorships more effective.
1 - 3 Months
To Measuable ROI
Typical pilots deliver measurable revenue lift within 30–90 days.
What Our Partners Say
Built For Enterprise, Trusted in Sports
Cloud Native Architecture (GCP, AWS, Azure) Privacy-first identity (GDPR and CCPA aligned) Built for scale, latency, and data complexity unique to sports Available today on Google Cloud and Okta Marketplaces
STRAIGHT ANSWERS
Frequently Asked Questions
Get the answers you need to move forward with confidence. No fluff, just the facts.
Do we need a new app?
No. We embed into your website, app, and channels. Our lightweight APIs and SDKs work with iOS, Android, web platforms, and smart TV applications.
GDPR and PII compliance?
Consent‑first design with privacy-first data collaboration and auditability.
We're GDPR and CCPA ready. Our privacy-by-design architecture ensures fan data remains secure while enabling valuable insights for sponsors without exposing personally identifiable information.
We already have a CDP/CRM?
Keep it.
We add sports‑specific identity and activation on top including cross-platform identity resolution and interoperability that your current tools can't provide.
How quickly can DataCurve get to value?
Most pilots show measurable lift within 30–90 days. Our fastest deployment was 2 weeks from contract to first insights. You're not starting from scratch – we've already solved the common challenges in fan data unification.
What integrations are supported?
We are agnostic to your underlying infrastructure. Cloud Platforms (Google Cloud Platform, Amazon Web Services, Microsoft Azure), merchandise platforms (Shopify, Fanatics), social platforms (Meta, TikTok, Twitter), and ad platforms (LiveRamp, TTD) are all suppoerted.
What does pricing look like?
Annual tiered licenses with optional services and per AURA profile activated on a monthly basis. Enterprise plans available based on volume of fan database.
KNOW YOUR FANS. DRIVE REVENUE FASTER.
Turn Idle fan data into Predictable Revenue
Launch a privacy-first fan identity, prove sponsor ROI, personalize engagement, and unlock new revenue streams immediately.
IDENTIFY
Every week without a unified fan identity, your fan data gets more fragmented and makes it harder to catch up.
ENGAGE
Every week with missed touchpoints is momentum lost. Unify identity and turn those micro-moments into engagement immediately.
MONETIZE
Every week without AURA, the unified fan identity, revenue slips through the cracks and lost opportunities compound.
GET STARTED
Join the teams already winning with DataCurve
Start your organization's transformation today