REIMAGINE FANDOM
The Fan Identity Platform Built For Sports & Entertainment
AURA Smart Profiles deliver a high-fidelity, interoperable fan identity across every touchpoint. Unify fan identity, predict behavior, and personalize every touchpoint across ticketing, streaming, merchandise, apps, live events, and sponsorships. IDENTIFY → ENGAGE → MONETIZE
Trusted by teams, brands, agencies, rights holders, and technology leaders shaping the future of fandom
One Identity, Every Ecosystem
AI IS REWRITING FANDOM
It's not Fan Data. It is Fan Identity.
Ticketing, apps, streaming logins and in-venue systems each hold a piece of the fan identity and behavior. That fragmentation leads to missed revenue, weak personalization, and sponsors missing the really passionate ones.
Fragmented Signals
Fans interact across 20+ platforms, but ticketing, streaming, merch, and venue data etc. all sit in silos.
IMPACT: No unified view of fan journey
Anonymous Audiences
Most fans remain fuzzy because identity breaks as it moves through disconnected data silos.
IMPACT: Personalization is irrelevant
Sponsor Pressure
Without attribution, brands can't prove ROI, making sponsorship spend harder to justify.
IMPACT: Revenue leakage across digital, gameday, and campaigns
OUR SOLUTIONS
Powered by AURA™ Smart Profiles
* AURA™ - unified, dynamic, high-fidelity fan identity. * Privacy first fan identity reconciles signals to keep it fresh and actionable. * Works seamlessly across existing CDP, data warehouses, and marketing stack.
IDENTIFY
AURA™ identity agents reconcile signals across all systems to maintain a unique, real-time, high-fidelity fan profile.
ENGAGE
Engagement agents tailor messaging, timing, and channels automatically, delivering personalized experiences across every fan touchpoint.
MONETIZE
Monetization agents match the right fans to the right offers and sponsor campaigns, improving conversion and measurable ROI.
10-25x
Higher Direct Reach
Move fans from rented channels to owned relationships you can actually grow.
30–60%
Sponsor Attribution Improvement
Sponsors see clear lift, so deals expand instead of churn.
90 Days
To Measurable Outcomes
From disconnected data to measurable revenue — in one quarter.
Built For Enterprise, Trusted in Sports
DataCurve's AURA Smart Profiles is available on Google Cloud Platform and Okta Marketplace for speed, security and governance. Deployed with leading sports and media organizations to personalize journeys and measure partner impact.
MEASURE PRECISION. SHOW IMPACT.
Providing Outcomes Executives Can Bank On
Measurable results that drive revenue growth, fan engagement, and sponsor ROI across every touchpoint.
Personalize Journeys
Personalize in‑venue and on‑screen journeys that bring fans back. As they engage more, they spend more.
Retain Sponsors
Share insights, not PII, to verify sponsor lift and secure bigger, longer-term deals.
Grow Revenue
Turn unused fan data into upsells, renewals, and higher attach rates across campaigns and seasons.
Move Faster
Analyst and automation agents reduce time-to-insight from weeks to hours with conversational activation workflows.
UNIFIED FAN IDENTITY
AURA Turns Every Fan Into Actionable Intelligence.
AURA™ Smart Profiles powers privacy-first fan identity at scale — designed for enterprise, trusted by top sports and media organizations.
Privacy First Identity
GDPR & CCPA compliant, unified fan profiles with consent built in.
Conversational Analytics
AI agents convert plain-English queries into multi-source analyses and ready-to-run activations.
Sponsor-Safe Collaboration
Share measurable value with partners in data clean rooms without exposing fan PII.
Plug-and-Play APIs
Integrates with CDP, CRM, marketing, POS, and analytics stacks.
Enterprise Ready
Global infrastructure, high availability, enterprise-grade security.
Autonomous AI Agents
Identity, engagement, and monetization agents continuously optimize profiles, messaging, and revenue workflows in real time.
STRAIGHT ANSWERS
Frequently Asked Questions
Get the answers you need to move forward with confidence. No fluff, just the facts.
Do we need a new app?
No. We embed into your website, app, and channels. Our lightweight APIs and SDKs work with iOS, Android, web platforms, and smart TV applications.
GDPR and PII compliance?
Consent‑first design with privacy-first data collaboration and auditability.
We're GDPR and CCPA ready. Our privacy-by-design architecture ensures fan data remains secure while enabling valuable insights for sponsors without exposing personally identifiable information.
We already have a CDP/CRM?
Keep it.
We add sports‑specific identity and activation on top including cross-platform identity resolution and interoperability that your current tools can't provide.
How quickly can DataCurve get to value?
Most pilots show measurable lift within 30–90 days. Our fastest deployment was 2 weeks from contract to first insights. You're not starting from scratch – we've already solved the common challenges in fan data unification.
What integrations are supported?
We are agnostic to your underlying infrastructure. Cloud Platforms (Google Cloud Platform, Amazon Web Services, Microsoft Azure), merchandise platforms (Shopify, Fanatics), social platforms (Meta, TikTok, Twitter), and ad platforms (LiveRamp, TTD) are all suppoerted.
What does pricing look like?
Annual tiered licenses with optional services and per AURA profile activated on a monthly basis. Enterprise plans available based on volume of fan database.
KNOW YOUR FANS. DRIVE REVENUE FASTER.
Turn Idle fan data into Predictable Revenue
Launch a privacy-first fan identity, prove sponsor ROI, personalize engagement, and unlock new revenue streams immediately.
IDENTIFY
Every week without a unified fan identity, your fan data gets more fragmented and makes it harder to catch up.
ENGAGE
Every week with missed touchpoints is momentum lost. Unify identity and turn those micro-moments into engagement immediately.
MONETIZE
Every week without AURA, the unified fan identity, revenue slips through the cracks and lost opportunities compound.
GET STARTED
Start your organization's transformation today
See AURA’s AI agents in action — identity, insights, and activations working together. Join the teams already winning with DataCurve