Fan Identity Platform
The fan identity platform behind every connected fan.
Every ticket, interaction, and moment contributes to a single fan identity. DataCurve unifies these signals in real time — enabling personalization, attribution, and measurable revenue growth.
When fan identity is fragmented
Fans are everywhere. Fan identity is not.
Fans engage across ticketing, apps, venues, content, commerce, and partners. When those interactions aren’t connected to a single fan identity, organizations lose the ability to recognize fans, personalize engagement, and measure impact. Fragmentation creates inefficiency and limits growth.
Fans remain unrecognized
You see transactions and impressions, not the fan behind them.
Personalization breaks down
Without a persistent fan identity, experiences reset and relevance is lost.
Revenue impact is unclear
Engagement happens, but attribution and outcomes are difficult to prove.
A single fan identity — unified in real time.
DataCurve connects fragmented signals into one trusted view of every fan.
Category-defining platform
AURA: The fan identity platform
From Siloed Signals to Fan-First Growth
AURA transforms fragmented fan interactions into a single, persistent identity — so sports and entertainment organizations can act with confidence, personalize at scale, and grow fan lifetime value across the entire lifecycle.
A single, living fan identity.
AURA maintains a persistent fan identity that updates in real time, shaped by every interaction across digital, physical, social, and commercial moments.
With a unified fan identity, organizations move from inference to understanding. Engagement becomes intentional. Offers gain context. Sponsorship performance becomes measurable.
This is the foundation for personalization, attribution, and lifetime value growth.
Why AURA Is different
Core capabilities of a fan identity platform
AURA provides the foundational capabilities required to create, maintain, and activate fan identity at scale—without replacing your existing systems.
Persistent Identity
Create and maintain a single, living fan identity that stays accurate across every interaction, channel, and moment.
Contextual Understanding
Connect behavior, relationships, and intent to understand not just what fans do—but who they are and what matters to them.
Activation & Attribution
Activate fan identity across your stack and measure its impact—linking engagement to commercial outcomes, sponsorship value, and revenue growth.
How it works
AURA unifies fan identity and makes it actionable across your ecosystem—in real time.
Step 1- Unify Fan Identity
Bring together interactions from ticketing, apps, venues, streaming, commerce, and partners into a single, persistent fan identity.
Step 2 – Add context
Connect behavior, intent, preferences, and relationships to understand not just what fans do—but who they are and what matters.
Step 3 - Activate and Measure
Activate fan identity across your stack and measure impact, including personalization performance, sponsorship ROI, and revenue outcomes.
Transform fan identity into measurable outcomes.
Teams using fan identity recognize fans across every touchpoint, personalize engagement with intent, and measure what drives revenue. The result is higher conversion, stronger retention, and provable sponsor ROI.
Win Revenue and Commerce
Fan identity turns recognition into revenue—across tickets, merchandise, memberships, and sponsorships.
- Increase conversion by engaging known fans with relevant offers instead of anonymous audiences
- Recover lost revenue by recognizing and re-engaging one-time buyers over time
- Launch identity-based revenue streams, including memberships, premium access, and fan commerce
AURA Fan Graph
The Fan Graph
Understand how fans connect to each other, content, and commerce—not just how they convert.
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Identify influential fan clusters and shared interests across your audience
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Activate communities around content, moments, and experiences—not just campaigns
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Anticipate demand by understanding relationships and behavior patterns
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Create sponsor segments based on real fan affinity, not inferred demographics
Deploy AURA. Transform Every Fan Interaction.
Identity: Clearly understands who your fans are.
Fan Graph: Reveals why they act, engage, and spend.
The Result: Know your fans. Connect with them. At scale.
Join sports and entertainment organizations building unified, actionable fan identities that drive measurable business outcomes.