AURA Fan Identity Platform
360° Profiles for Every Fan
AURA unifies every interaction into a real-time identity, giving sports organizations the ability to personalize every touchpoint, measure every outcome, and unlock new revenue across the entire fan lifecycle.
The Identity Problem in Sports & Entertainment
Today's sports organizations operate in fragmented environments. Ticketing sits separate from streaming. Merch data rarely connects to app behavior. Sponsors demand measurable outcomes, yet most fan interactions remain anonymous.
Only a fraction of the fans can be identified
Personalization is inconsistent or impossible
Marketing spends more with lower conversion
Sponsors see impressions and not the engagement they paid for
Revenue opportunities disappear inside disconnected systems
This fragmentation is now the single largest barrier to growth
DataCurve's AURA Fan Identity platform solves this by creating one unified profile for every fan
Dynamic | Real-time | Actionable
What Is AURA Fan Identity Platform?
AURA Fan Identity Platform centralizes, resolves, and enriches fan data across every channel - ticketing, payments, merch, streaming, and sponsorships. Unlike a CRM or a CDP, which only manage parts of the lifecycle, AURA provides persistent identity, behavioral intelligence, and network-level context that drives personalization and revenue.
Identity Resolution
Connect every data point to the right fan.
Unified 360° Profile
Real-time updates across digital + in-venue.
Behavioral Signals
Understand interests, actions, triggers.
Fan Graph
Map relationships between fans, content, products, and communities.
Activation Layer
Power personalization and offers across your technology stack.
Attribution Engine
Tie fan actions to commercial outcomes.
A fan identity platform is not a data warehouse or a marketing tool. This is foundational infrastructure, the core layer that modern sports, media, and entertainment organizations need to run on to know and engage their fans.
Category Leading Platform
AURA: The Fan Identity Platform
AURA defines how Fan Identity Platforms should work. Built specifically for sports and entertainment ecosystems, AURA consolidates all fan interactions—digital, live, transactional, and experiential—into one continuously enriched profile.
Smart Profiles
Real-time identity, behavior, interest, and affinity data.
Fan Graph
A network map of communities, clusters, and relationships.
Identity Gateway
Seamless integrations with ticketing, streaming, payments, CRM/CDPs, apps, and web.
Experience Engine
Enables personalized journeys and dynamic content.
Attribution Core
Connects identity → engagement → revenue with measurable accuracy.
Enterprise Security
Built-in privacy, preferences, and governance controls.
Where legacy stacks track impressions, AURA understands people
Personalize Every Fan Touchpoint
- Dynamic messages, offers, and content
- Personalized ticketing and membership recommendations
- Tailored retail and commerce experiences
Grow Attendance & Retention
- Identify high-potential event attendees
- Predict churn or season-ticket risk
- Trigger automated retention flows
Increase Commerce Revenue
- More accurate merch and product recommendations
- Lower acquisition costs by targeting known fans
- Recover revenue from anonymous buyers
Unlock Real Sponsorship ROI
- Always-on sponsor audiences
- Real proof of outcomes, not impressions
- Attribute on-site, digital, and commerce activity to specific campaigns
Build New Revenue Models
- Identity-based memberships
- Fan communities and clubs
- Dynamic content, gated experiences, premium access layers
The Identity Flywheel
- Identify → Engage → Convert
- Measure → Grow → Repeat
- Continuous improvement cycle
AURA Fan Graph
Your Next Competitive Advantage
Identity tells you who the fan is.
The AURA Fan Graph tells you why they behave the way they do.
UNLEASH UNIQUE CAPABILITIES
The Fan Graph becomes a defensible commercial asset that nobody else can replicate.
Discover influencer clusters Build community-driven activations Target fans with shared affinities Predict demand before it happens Create sponsor segments that outperform generic audiences
How AURA Integrates Into Your Existing Stack
AURA is designed for fast, low-lift deployment into the systems you already use.
The result: real-time personalization without ripping out existing infrastructure.
Connect Directly With
- Ticketing systems
- OTT & streaming platforms
- Mobile apps & websites
- POS & retail systems
- CRM & lifecycle tools
- Marketing automation
- Ad platforms
- Payment systems
- Google/Amazon/Microsoft/ Cloud
- Okta ecosystem
Easy Integration Flow
- Connect your data sources
- AURA resolves identities
- Profiles enrich continuously
- Graph builds context
- Insights and actions feed your marketing stack
The result: real-time personalization without ripping out existing infrastructure.
Privacy, Preferences & Trust
AURA is built on transparency, permissioning, and clear governance practices. Fans can manage preferences, organizations maintain control over their data, and partners operate within safe, secure, permissioned environments.
This is enterprise-first identity that respects the fan and protects the brand.
From Identity to Revenue
AURA closes the loop between engagement and outcomes. Measure ticket conversion, commerce lift, sponsor effectiveness, and fan lifetime value signals.
- Higher conversion efficiency
- Greater sponsor satisfaction
- More predictable revenue growth
- Improved operating clarity
Deployment: Fast, Lightweight, Enterprise-Ready
AURA's deployment is designed for speed and operational simplicity. Your existing teams keep operating as-is—AURA supercharges what they can do.
Data, Discovery and Mapping
Identity Resolution
Integration Setup
Profile Activation
Graph Model
Performace Measurement
Ready to Transform Your Fan Experience?
Join leading sports organizations in building unified, actionable fan identities that drive real business outcomes.