Foundational Identity Layer
AURA™ Smart Profiles
AURA™ Smart Profiles unify fan identity in real time—connecting signals across systems into a single, trusted view that scales across teams and platforms Built to support the fan economy at scale.
Built to handle fan identity at scale
Fan identity is inherently complex.
It spans platforms, moments, permissions, and partners—and it changes constantly.
AURA Smart Profiles are designed to handle that complexity quietly, maintaining a persistent, accurate fan identity without exposing teams to the underlying mechanics.
AURA is the system of record for fan identity.
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Persistent by design
Fan identity remains consistent as fans move across channels, devices, and experiences.
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Privacy built in
Consent, permissions, and data boundaries are enforced as part of the identity—not layered on later.
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Because identity is unified and current, engagement and monetization tools can act with confidence.
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Why fan identity matters
A short look at how unified fan identity turns moments of passion into measurable impact.
Create Business Value
Measurable impact across the sports ecosystem
AURA™ Smart Profiles turn fan identity into a measurable business asset—so teams, leagues, venues, and sponsors can act with confidence and prove impact.
Know more fans
Identify and recognize fans across systems and touchpoints—online and in-venue.
Act with context
Engage the right fans at the right moment, across channels and experiences.
Prove revenue impact
Measure ticketing, merchandising, and sponsorship performance with confidence.
Trusted by teams, partners, and platforms
Used by leading sports organizations and technology partners to unify fan identity and deliver measurable revenue impact.
See AURA in action
See how AURA Smart Profiles unify fan identity, enable activation, and prove revenue impact across your existing stack.