AURA FAN IDENTITY
AURA SMART PROFILE
Unify every fan interaction — both digital and in-venue — into a single, real-time, privacy-first record. Turn fragmented data into actionable revenue.
AURA - The Smartest Fan Profiles
More than just data.
Dynamic, intelligent, continuously updating records that combine multiple layers into an interoperable identiy.
Unified Identity
Ticketing, OTT, apps, CRM, POS, retail, WiFi — all connected in one profile.
Behavior & Affinity
Tracks and infers affinity from content viewed, events attended, and purchases made.
Predictive Insights
Measures likelihood to buy, watch, attend, or travel using advanced AI.
Preference Models
Captures favorite teams, players, leagues, genres, and languages.
Permissions
Privacy-first, opt-in control for every interaction
Sponsor Attributes
High-intent audience segments ready for activation.
Why AURA Is Different
Unlike generic CDPs or legacy data platforms, AURA is purpose-built for sports and entertainment ecosystems.
- Real-Time Enrichment: Profiles update automatically as fans engage across channels, ensuring data is never stale.
- AI-Powered Microsegments: Dynamic fan clusters adapt to behaviors and trends instantly, not weekly.
- Cross-Platform Identity Stitching: Connects multiple devices, logins, and systems seamlessly into one ID.
- Designed for Entertainment: Optimized specifically for leagues, teams, venues, and OTT platforms.
- Built-in Sponsor Measurement: Enables full-funnel insights across campaigns to prove ROI.
CREATE BUSINESS VALUE
Measurable Impact Across the Sports Ecosystem
AURA Smart Profiles create measurable business value for teams, leagues, venues, and sponsors by enabling data-driven decisions across your organization. With AURA, teams, leagues, and venues can finally quantify the value of understanding their fans
Stronger Identification
Identify more fans across multiple systems and touchpoints
Larger Contextual Audience
Reach the right fans at the right moment
Precise Targeting
Improve ticketing, merchandising, memberships, and content personalization
Sponsor Ready Segments
Deliver high-value audiences for partners with measurable ROI
Transform Your Fan Journey
See how AURA Smart Profiles can unify your fan data and unlock revenue across ticketing, merchandising, content, and sponsorships.