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Sports and entertainment organizations need more than a database—they need a system that can recognize, understand, and activate every fan across channels. A traditional CDP can help organize information, but it can’t deliver real-time identity, prediction, or sponsor-ready intelligence.

Why Fan Identity is Replacing CDPs in Sports & Entertainment

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<h3 style="white-space:pre-line">A modern <a href="https://datacurve.io/solutions/fan-identity" target="_blank">fan identity platform</a> solves those gaps and creates the foundation for revenue growth across ticketing, OTT, retail, and partnerships.</h3>

DataCurve, Inc

DataCurve is an AI-driven fan identity and data infrastructure company that helps sports teams, leagues, venues, and live entertainment organizations understand, activate, and monetize every fan interaction.

Its core platform, AURA, creates Smart Fan Profiles and a unified Fan Graph that consolidates fragmented first-party, behavioral, transactional, and on-site engagement data into a single, persistent identity. This enables rights-holders and partners to personalize experiences, power attribution, unlock new revenue, and build scalable fan ecosystems across digital and real-world environments.

DataCurve’s APIs, AI models, and workflow tools integrate seamlessly with existing systems, delivering actionable insights for sponsorship ROI, ticketing, membership, loyalty, marketing automation, city activations, and brand partnerships. The company’s infrastructure is built for privacy, interoperability, and enterprise-grade performance—trusted by organizations across global sports, entertainment, and world-class event environments.

Why Fan Identity is Replacing CDPs in Sports & Entertainment

A modern fan identity platform solves those gaps and creates the foundation for revenue growth across ticketing, OTT, retail, and partnerships.