Fan identity is the foundation of modern sponsorship
Connect sponsorship to real fan engagement across moments, channels, and platforms. A shared identity layer that brings clarity to sponsorship across sports and entertainment.
Why sponsorship value is hard to prove
Sponsorship is built around moments — games, events, campaigns — but value is expected to persist long after those moments pass.
Without a persistent understanding of who fans actually are, engagement is fragmented across platforms, activations, and partners. Measurement becomes indirect, attribution becomes subjective, and sponsorship value becomes difficult to defend.
The result is a system where teams, brands, and leagues invest heavily — but struggle to connect engagement to real outcomes with confidence.
Identity connects sponsorship across moments
Sponsors engage fans across live, digital, and partner touchpoints.
Persistent fan identity creates continuity across those moments — so value can accumulate, not reset.
From connected identity to live understanding
Persistent fan identity turns activity into real-time understanding.
Engagement is visible as it happens—across venue, broadcast, and digital touchpoints.
This is the shift from connected data to usable understanding.
When understanding changes, decisions across the organization align on the same signal and intelligence compounds over time.
What persistent identity unlocks
Revenue driven by real fan behavior
Fan behavior is understood as it happens, not after campaigns end. Sponsorship, offers, and experiences adjust to live signals across moments and channels.
Revenue compounds because relevance does
Marketing that compounds
Every touchpoint builds on the last because identity persists. Campaigns stop resetting and start accumulating meaning across venues, media, and digital.
Brand impact becomes observable, not assumed.
Aligned execution across partners
Teams, partners, and platforms operate from the same live view of engagement. Decisions are made faster, with fewer handoffs and less reconciliation.
Execution stays aligned even as complexity grows.
AURA is the operating layer for persistent fan identity and intelligence
Built to persist across teams, partners, platforms, and seasons as moments unfold and meaning accumulates.
AURA unifies persistent fan identity, historical context, and live signals into a single operating layer teams and partners can rely on. It prevents understanding from fragmenting across tools, channels, and organizations so intelligence compounds as every interaction adds to the whole.