“What should I do next?"
“What’s happening around me right now?” Bring ASK AURA to your fans
FOR FANS, IN THE MOMENT
A better way to engage—without friction
ASK AURA lets fans interact with teams and events in natural language—before, during, and after live moments. From inside the venue to the energy around an event and beyond, fans can ask questions, discover experiences, and get the information that matters to them in real time. No downloads. No forms. Just conversation. ASK AURA stays with the fan—wherever the moment takes them.
In the venue
Around the event
Beyond the moment
WHY IT FEELS DIFFERENT
A conversation built for the moment
ASK AURA is designed for live, emotional moments—where context and timing shape every interaction. Trained on each team, league, or event’s unique environment, it responds based on what’s actually happening, not generic assumptions. The result is a conversation that feels relevant, grounded, and immediately useful.
When engagement becomes understanding
Every interaction a fan has with ASK AURA is voluntary, natural, and meaningful. As fans ask questions and explore experiences, they share intent, preferences, and context—without forms, friction, or forced data collection. Over time, these signals come together to create a living understanding of each fan and the audience.
Fans engage naturally
Fans interact with ASK AURA in the flow of the moment—asking questions, exploring options, and discovering what matters to them.
No prompts. No surveys. No interruptions.
Just genuine interaction.
Signals emerge automatically
Every conversation generates first- and zero-party signals—what fans care about, what they’re looking for, and when it matters most.
These signals are captured as a byproduct of engagement, not a separate data exercise.
Understanding compounds over time
As interactions accumulate, each fan’s AURA Smart Profile becomes richer and more accurate.
Teams gain a continuously evolving view of their audience—grounded in real behavior, not assumptions.
TRUST & RECIPROCITY
Built on trust. Designed for reciprocity.
ASK AURA is designed to respect fans, protect privacy, and create value on both sides of the conversation. Every interaction is grounded in consent and context. Fans choose how they engage, what they share, and when—without being tracked across the open web or exposed to third-party data misuse. For teams, this creates a healthier dynamic: insight earned through relevance, not extraction. Engagement becomes a two-way exchange, where fans receive better experiences and teams gain understanding they can trust.
Privacy by default
ASK AURA operates without exposing personally identifiable information. Fan interactions remain secure, contextual, and purpose-bound. Privacy is the foundation.
Consent-driven engagement
Fans engage on their terms. Every signal is shared voluntarily, as part of a conversation that delivers immediate value. No shadow tracking. No hidden agendas.
Value flows both ways
Fans get timely, relevant experiences. Teams gain insight rooted in real intent. The result isn’t better targeting, it’s a stronger relationship.
Live. In market. At global scale.
ASK AURA is live today, powering fan experiences in real environments, at meaningful scale.
From global tournaments to city-wide fan zones, ASK AURA operates inside live moments where timing, reliability, and relevance matter most. It supports millions of interactions across venues, cities, and events—integrated seamlessly into the experience.
Built for production from day one, ASK AURA is designed to perform under real-world conditions.
READY TO DEPLOY
Bring ASK AURA to your fans
ASK AURA is designed to be deployed directly inside your existing digital and physical fan experiences—without replatforming, heavy integration, or long lead times.
Whether you’re activating a global event, a season-long experience, or a city-wide fan zone, ASK AURA adapts to your environment and your audience.
You don’t need to imagine how it works. You can put it live.