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Instead of static audience lists, AURA creates dynamic, real-time micro-segments that update automatically as fans watch, attend, buy, travel, and engage. 

Act on what fans are likely to do next — not what they did months ago.

Turn Fan Identity Into Action

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<h2 style="white-space:pre-line">Why Traditional Segments Fail</h2>
<p class="large" style="white-space:pre-line">Most fan segments are static, outdated, and disconnected from real behavior.</p>
<ul>
<li class="large" style="white-space:pre-line">Built once, refreshed infrequently</li>
<li class="large" style="white-space:pre-line">Based on demographics and intent rather than on actual behavior</li>
<li class="large" style="white-space:pre-line">Disconnected from real-time engagement</li>
<li class="large" style="white-space:pre-line">Poor performance for sponsors and marketers</li>
<li class="large" style="white-space:pre-line">No link between digital and in-venue behavior</li>
</ul>

AI powers big data analysis and automation workflows, showcasing neural networks and data streams for business. Artificial intelligence, machine learning, digital transformation and tech innovation.

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Fan Microsegments are dynamic groups of fans generated by AURA using live signals, predictive models, and unified identity data.

They update automatically as fan behavior shifts before, during, and after events or in the off season. 

AURA Fan Microsegments

<p>Harness immediate insights with our dynamic analytics tools, tailored for rapid decision-making.</p>

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Unified Fan Identity

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Predictive Scoring

Contextual and real-time inputs

Historical patterns across channels

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Elevate your strategy with DataCurve's insights: Harness real-time data to drive smart, impactful decisions every moment.

Master Decisions with Real-Time Intelligence

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DataCurve, Inc

DataCurve is an AI-driven fan identity and data infrastructure company that helps sports teams, leagues, venues, and live entertainment organizations understand, activate, and monetize every fan interaction.

Its core platform, AURA, creates Smart Fan Profiles and a unified Fan Graph that consolidates fragmented first-party, behavioral, transactional, and on-site engagement data into a single, persistent identity. This enables rights-holders and partners to personalize experiences, power attribution, unlock new revenue, and build scalable fan ecosystems across digital and real-world environments.

DataCurve’s APIs, AI models, and workflow tools integrate seamlessly with existing systems, delivering actionable insights for sponsorship ROI, ticketing, membership, loyalty, marketing automation, city activations, and brand partnerships. The company’s infrastructure is built for privacy, interoperability, and enterprise-grade performance—trusted by organizations across global sports, entertainment, and world-class event environments.