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Blockchain images made to be NFT crypto artwork in museum

We are excited to announce our latest offering empowering primary creators – NFT Drops, aka Drops brewed exclusively for The NFT Brewery community. NFT drops have shown a lot of promise for a variety of applications, yet it has been very confusing for most brands and creators to enable NFTs for their audiences. NFT Drops by <a data-mce-href="https://datacurve.io" href="https://datacurve.io">The NFT Brewery</a> are experiences that brands and creators can curate as they embrace the third coming of the interconnected web or Web3. &nbsp;<figure id="figure-41hdkmhaallynlxoju" class=""><img id="41hdkmhaallynlxoju" src="https://cdn.durable.co/covers/7YxCQfF6BTrZ8XgjCjVz4duaVbHe7WXuhVte8s7xHLHLqQHhYZs8yylrIHguSttG.png" alt="person using MacBook" title="person using MacBook" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/7YxCQfF6BTrZ8XgjCjVz4duaVbHe7WXuhVte8s7xHLHLqQHhYZs8yylrIHguSttG.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>First, it is important to understand the factors that are contributing to the emergence of NFTs and the digital economy that is being powered by them. At play here are generational changes. Specifically, the emergence of digital natives with GenZ, the demographic most comfortable with the blurring of physical and digital experiences.Advancements in tech have made it really easy to enjoy a streaming concert in surround sound blaring into one’s ears and in the comfort of one’s home or on the phone. As such, ginormous amounts of digital content is already being created and consumed. The physical and digital realities are the two skis on which we are navigating the slopes of life.NFTs are essentially the primitives of Web3, bringing together the creator, the owner and the provenance of digital assets. This makes NFTs a powerful tool. Previously it was not possible to express these relationships so concisely and elegantly.However, there are only about 30M people who have interacted with NFTs and only 1M do so with any regularity. There is work to be done to take these primitives mainstream and power more experiences in our interconnected world – whether it is gaming or brands looking for more engaging customer experience and monetization channels.With Drops, we are making it easy for businesses to start to familiarize themselves with the potential of NFTs as primitives as they channelize new growth and monetization opportunities.&nbsp;

NFT Drops, Simplified

silhouette of man and woman standing on yellow and blue background

The <a data-mce-href="datacurve.io" href="datacurve.io">NFT Brewery</a> partnered with Checkout.com to create a one-of-a-kind NFT experience at the Bitcoin 2022 conference in Miami. Alongside the conference, Checkout.com hosted <a data-mce-href="https://www.linkedin.com/posts/checkout_bitcoin2022-crypto-bitcoin-activity-6920376948464492544-hH0D/" href="https://www.linkedin.com/posts/checkout_bitcoin2022-crypto-bitcoin-activity-6920376948464492544-hH0D/">its own private event</a> for its merchants and partners. To commemorate the Checkout.com Beach Party during Bitcoin 2022, the company created an NFT of the street art mural that was created on the beach. This mural was minted as an NFT by <a data-mce-href="datacurve.io" href="datacurve.io">The NFT Brewery</a>.&nbsp;<figure id="figure-busfyuhfgrlynm523x"><img id="busfyuhfgrlynm523x" src="https://cdn.durable.co/blocks/aci5tLdLG7eNewsu50ax6Xh0dU96KeMT7PbfPYNfFf6Kt4wYSJgBfRPihBolGc9o.png" alt="person writing on dry-erase board" title="person writing on dry-erase board" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/aci5tLdLG7eNewsu50ax6Xh0dU96KeMT7PbfPYNfFf6Kt4wYSJgBfRPihBolGc9o.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Commemorating the event, The NFT Brewery partnered with Checkout.com to create a limited edition NFT that was airdropped to select attendees of the conference. This was a fantastic way to memorialize the event. At the same time, the NFT experience provided a perfect opportunity for the brand to connect directly with its merchants, partners, and employees.The imagery for the NFT was a one-off mural commissioned by Checkout.com. The NFT Brewery minted the physical mural as a digital asset and memorialized it as a digital token on the Polygon blockchain. The NFT was minted as a limited edition ERC721 token and its ownership information was recorded as a Merkle root, for any future verification purpose and to ensuring that no new recipients can ever be added to this list. Some of the metadata designed was creative marketing as seen in the image below.<figure id="figure-q61ou0kckelynm67x2"><img id="q61ou0kckelynm67x2" src="https://cdn.durable.co/blocks/5tSc38UbsPiJT1aw2zZUfcydIpmTU8sZFi6lRRjpeMSvzR9UBd98U952Zr1d9JWo.png" alt="black smartphone near person" title="black smartphone near person" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 3/2; object-position: center center;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/5tSc38UbsPiJT1aw2zZUfcydIpmTU8sZFi6lRRjpeMSvzR9UBd98U952Zr1d9JWo.png" data-mce-style="aspect-ratio: 3/2; object-position: center center;"></figure>At Bitcoin 2022, Checkout.com also launched its <a data-mce-href="https://www.checkout.com/campaigns/demystifying-crypto?utm_campaign=gl_crypto_report&amp;utm_medium=press_release&amp;utm_source=oped" href="https://www.checkout.com/campaigns/demystifying-crypto?utm_campaign=gl_crypto_report&amp;utm_medium=press_release&amp;utm_source=oped">Demystifying Crypto: Shedding light on the adoption of digital currencies for payments in 2022 report</a>, pointing to increasingly positive trends in the adoption of and appetite for using digital currencies for eCommerce.

A Unique NFT Experience

<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 50%;" data-mce-style="width: 50%;">What Are NFTsNon-Fungible Tokens (NFTs) have taken the world by a storm. With over $25B in sales in 2022 alone, the phenomenon of NFTs is certainly intriguing.&nbsp;In the simplest of terms, NFTs are crypto assets that simultaneously represents the asset, the creator of the asset and the current and historical ownership information of the asset. In short, the asset and its provenance.&nbsp;</td><td style="width: 50%;" data-mce-style="width: 50%;"><figure id="figure-qglmuzb24jlxz776yg"><img id="qglmuzb24jlxz776yg" src="https://cdn.durable.co/blocks/4vadwTm5qFLBtxUASM2mepm6czGLj7ayCF3NKyJPfygEOeObN5EWNC5vf1dpY1aW.png" alt="NFTs" title="NFTs" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure></td></tr></tbody></table>NFT assets can be both digital or physical. Digital assets are fairly straightforward, but creating NFTs of physical assets usually makes it a bit more complicated as physical assets require physical possession. More on that later.&nbsp;Digital assets are easier to create and digital artists have contributed immensely to the rise of the NFT art genre. The early adopters have also reaped massive rewards. Consider Beeple’s Everydays – The First 5000 Days NFT artwork <a data-mce-href="https://www.theverge.com/2021/3/11/22325054/beeple-christies-nft-sale-cost-everydays-69-million" href="https://www.theverge.com/2021/3/11/22325054/beeple-christies-nft-sale-cost-everydays-69-million">that sold for $69M</a>. Or The phenomenon of <a data-mce-href="https://opensea.io/collection/boredapeyachtclub" href="https://opensea.io/collection/boredapeyachtclub">Bored Ape Yacht Club</a> (BAYC) that has made millionaires out of the hundreds of collectors. &nbsp;Or the 10,000 unique collectible ‘punk’ characters “<a data-mce-href="https://cryptopunks.app/" href="https://cryptopunks.app/">CryptoPunks</a>” that inspired the NFT movement in the first place. &nbsp;The punks are always in high demand and have gained an almost cult like following amongst the crypto community.&nbsp;NFTs are unique in the way they represent provenance of the assets. Anyone can create any sort of digital (or physical) object and represent it as an NFT. For example, images, videos, files, 3D objects, AR/VR objects, in-game resources, pixels on a screen, etc. all can be tokenized. At its simplest, the tokenized asset is then represented by a tokenID on the blockchain it is registered on. In addition, the standards also allow creators to add any attributes that they want to associate with the asset. This forms the metadata of the asset and can be stored either on a centralized server such as an AWS server, or with decentralized protocols such as IPFS or Arweave, making the information permanent. Ideally, this metadata should not be modifiable, so as to preserve the integrity of the underlying asset.&nbsp;<h3>What are NFTs Useful for?&nbsp;</h3>NFTs are increasingly finding a large set of use cases to the extent that it is likely that the question be reframed as what are NFTs not useful for? To start, NFTs are a great way to include provenance – not only for art, but for any digital document, and create a digital trail of record. These are beneficial for record keeping as much as in a gaming environment. Then, there are luxury brands, sports, and other memorabilia, that can be digital first. As the Metaverse expands, digital twins of physical assets will be represented as NFTs. Token gated content, DeFi NFTs, and identity in the social community are all fair game.&nbsp;<h3>Brewing Your Own NFTs</h3>The process of creating NFTs may seem simple at first, but there are a lot of nuances that should be understood by the primary creators. The blockchain space is a one-directional street and once an asset has been created as an NFT, it is usually very hard to modify it. So, creators need to understand the lifecycle of the asset itself and program it accordingly. The NFT Brewery makes is easy for creators to think through the journey – providing creators with a simple template for creating their NFT assets.&nbsp;The NFT Brewery provides the expertise for companies to boldly embrace Web3 technology and adapt to the demands of a decentralized and globally distributed audience. The NFT Brewery model supports major blockchains such as Ethereum, Polygon, Avalanche, ImmutableX, Solana etc. We take care of the complexity of the blockchain networks, so that creators businesses and enterprises can focus on crafting unique experiences around these assets. &nbsp;Our APIs and SDKs abstract away the complexity of working with blockchain technology, and provide regular developers with the tools to incorporate Web3 and NFTs technology within their existing workflows.<h3>The Brewery Value</h3>Interoperability: Our tools automate, manage and integrate all the content and metadata that is attached to the NFT and defines its usage. The NFT Brewery supports all types of assets, such as audio, video, images, 3D, AR/VR content, etc. as well as dynamic NFTs where the content may change based on external factors such as price movements, seasonality or other relevant events, etc.Royalties: Primary creators can choose how to participate in secondary sales of their assets via embedding a royalty share on all trades that the asset may go through in the secondary markets.Marketplace: Finally, we provide our customers with a fully integrated white label marketplace for both primary and secondary sales, integrated into their platform, in order to retain users to create a community focused on the NFTs.

What Are NFTs and How Do They Work

DataCurve, Inc

DataCurve empowers businesses to turn their data into real-time actionable intelligence that drive deeper customer connections and more revenue. DataCurve focuses on sports & entertainment, retail brands, decarbonization, and smart cities as vertical industries. 

Ecosystem

NFT Drops, Simplified

A Unique NFT Experience

What Are NFTs and How Do They Work