NFTs in Fashion

Non-fungible tokens or NFTs in fashion is a hot trend to watch out for. The growing use and utility of NFTs, can be observed in different aspects of life, and the fashion industry is no exception to it. With the inception of Metaverse and its associated applications, the utility of fashion goods in the form of virtual avatars has been a trendsetter and can certainly be enabled using NFTs.

The aspect of using blockchain technology in NFTs help overcome privacy issues and streamline the transaction processes. There are many ways fashion brands can use blockchain technology to disrupt the industry for their benefit. For example, designers can use NFTs to create unique pieces of clothing for special events. They can also use NFTs to reward online communities for helping promote their brands. Another way NFTs can be used in the fashion industry is to create a digital marketplace where designers can sell their original fashion designs. Let’s take a look at some of the fashion brands using NFTs in their businesses.

Fashion Brands Using NFTs

Some companies are now working on offering more luxurious digital experiences to attract NFT-loving consumers. Australia-based start-up “Neuno” is one such digital platform where fashion fans can buy, store and digitally wear, sell, and trade designer clothes using the Flow BlockChain. The company is teaming up with high-end fashion labels to incorporate NFTs into their garments. For example, someone who buys a designer blouse will be able to use their NFT in a variety of ways, like virtually trying on the blouse or dressing their gaming avatar in the same shirt.

As we are seeing a growing interest in the Metaverse (virtual environments), consumer interest in virtual fashion and demand for fun, personalized, and immersive digital experiences have not wavered in the post-lockdown landscape. The pandemic has simply highlighted what was already gaining interest digitally – from brand activations within video games to virtual dressing rooms where consumers can try out various clothes and figure out what fits their requirements.

Brands are discovering the potential of NFTs and are beginning to experiment by combining them with physical goods. For example, Tiffany’s has released Cryptopunk pendants and Nike-owned RTFKT has created “Cryptokicks.” This concept of combining NFTs with physical products is appealing to consumers all over the world. In the past, a product’s digital twin can only be created after the physical model was completed. However, with NFTs, a digital twin can be created at any point in the manufacturing or sales cycle. For many brands, digital twins can help improve production decisions and choices. At The NFT Brewery, we are working with retail brands to bring fashion accessories such as sunglasses and watches to the metaverse, helping brands to play in the new digital economy. 

Keys To Success

To sum it up, NFTs allow creators to generate income from their content with the help of fans and followers. As fashion brands make their way into the virtual world, this allows for more creative freedom when it comes to designing pieces without having to worry about material cost or environmental impact.  So how will the NFT craze disrupt the fashion industry? Most luxury brands will be quick to release digital collections that can be accessed by anyone, without the need for a physical experience. The goal is not to get rid of physical stores, but to make fashion more accessible to those who want to try new brands but cannot or do not need to see the items in real life.