AI-Powered Marketing in the Post-Cookie Era: How DataCurve Brews Success

Jan 07, 2024By DataCurve

The Wall Street Journal recently reported that Google is implementing significant changes on how companies track users online. The changes limit the use of third-party cookies – the technology that tracks internet users across websites allowing advertisers to show consumers personalized advertisements and relevant content.

Why Are Cookies Crumbling?

Privacy concerns are at the forefront of this change. Third-party cookies can be intrusive, tracking you across different websites without your knowledge or consent. Companies like Mozilla and Apple are already taking steps to restrict or block third-party cookies by default. With increasing concerns about privacy and the introduction of regulations like GDPR and CCPA, The NFT Brewery offers multiple ways to market to users in the post-cookie era without relying on intrusive tracking mechanisms. 

So, How Can The NFT Brewery Help?

While cookies may be crumbling, we are creating generative AI based innovative marketing solutions using NFTs. Our solutions for digital engagement, offer a proactive approach that boosts customer engagement and provides more accurate and persistent user information.

Global brands that have implemented the Brewery’s solutions are realizing over 9x more customer engagement and reengagement rates. This is a significantly better ROI over status quo. 

Here’s how we work with you to navigate the post-cookie era:

1.  First-Party Data is King: Forget relying on third-party data. NFTs empower you to collect valuable first-party data directly from your customers. Imagine offering exclusive NFT rewards for loyalty programs or gated content. This strengthens customer relationships and provides valuable insights into their preferences.

2.  Targeted Ads, Reimagined: NFTs can be used for targeted advertising, but with a privacy-centric twist. Imagine NFTs acting like VIP passes to specific ad campaigns. Customers who hold relevant NFTs would see your targeted ads, ensuring relevance and respecting user privacy. Our solutions allow brands to access entirely new sources of data, providing valuable insights into consumer behavior, preferences, and trends in the post-cookie era. 

3.  Building Brand Communities: NFTs can foster strong brand communities. We can help you create unique NFT collections that give your customers exclusive access to events, discounts, or even voting rights on future products. This fosters brand loyalty and creates a community of engaged fans.

The Future is Bright (and Decentralized)

The end of third-party cookies may seem daunting, but it’s an opportunity to explore innovative solutions. Our AI solutions offer a future-proof way to connect with your customers, build brand loyalty, and deliver targeted advertising in a privacy-conscious way.

Ready to brew up a winning marketing strategy for the post-cookie era? If you are a marketer or enterprise looking to learn how leading-edge cookie-less solutions can help your business more effectively collect data and increase user engagement, contact The NFT Brewery today and discover how we can help your business thrive in the post-cookie era!

Image source:  Wall Street Journal