# DataCurve > DataCurve is a fan identity infrastructure company, founded in San Francisco. It unifies fragmented audience data for sports properties, entertainment brands, and consumer sponsors to drive measurable revenue growth. Its AURA™ platform resolves fragmented fan data into one persistent, privacy-safe fan identity (an AURA ID), then powers intelligence (FanHub), engagement (FanZone™), and monetization and sponsorship (FanConnect) on top of it. Built on Google Cloud and integrated with Databricks; GDPR/CCPA compliant with zero exposed PII. Key facts: - Company: DataCurve, privately held. Headquarters: San Francisco, CA. Website: datacurve.io - Founders: Aman Johar, Sayeed Ahmed, Rakesh Ramde - Category: Fan Identity Infrastructure. Core offering: AURA™ Platform, with FanHub, FanZone™, and FanConnect - Built for: sports leagues, teams, and federations; media and broadcast organizations; venue operators and live event producers; brands and sponsors - Integration model: plug-and-play APIs that work alongside an existing CRM, CDP, and ticketing stack (no rip-and-replace) - Contact: data@datacurve.io, 276 State Street, Los Altos, California 94022 USA ## Platform - [AURA™ Platform](https://datacurve.io/solutions/platform): The identity layer behind every fan relationship. AURA connects ticketing, CRM, streaming, merchandise, loyalty, and venue data, hashes identity signals (email, phone, address) before resolution, resolves records into one persistent AURA ID per fan, enriches each ID with behavioral signals and confidence scores, and turns identity into intelligence, engagement, and monetization. - [Fan Identity](https://datacurve.io/fan-identity): Why fragmented fan data blocks intelligence, engagement, and sponsorship revenue, and how one persistent fan identity addresses it: one identity layer, three outcomes (intelligence, engagement, monetization and sponsorship). ## Products - [FanHub](https://datacurve.io/solutions/fanhub): Fan intelligence platform. Turns resolved fan identity into a unified, segmented view of an audience for teams, leagues, and sponsors. Includes audience overview, suggested campaigns, persona and loyalty breakdowns, lifecycle and urgency signals, custom segments and campaigns, and individual fan profiles. No PII exposure; consent-driven. - [FanZone™](https://datacurve.io/solutions/fanzone): Fan engagement platform. Personalized fan experiences on any channel for any sports or live event, deployed as a standalone app, messaging-native (e.g. WhatsApp via QR code, no download), or fully integrated into an existing app. Includes Ask AURA conversational AI, AI Matchday Itinerary, local experiences, merchandise recommendations, fan wallet and collectibles, prediction markets, and curated sponsor offers. - [FanConnect](https://datacurve.io/solutions/fanconnect): Targeted sponsor activation and media buying built on AURA first-party identity data. Broad or targeted campaigns, insertion-order buying, verified delivery with full third-party tracking and attribution, and direct access with no agency layer. ## Company - [About DataCurve](https://datacurve.io/about): What DataCurve does, who it serves, how it works (connect data, resolve to AURA IDs, enrich and track, turn identity into outcomes), how it differs from generic CDPs, team and advisors, key facts, and FAQs. - [Contact / Book a Demo](https://datacurve.io/contact): Book a 30-minute personalized session with a DataCurve expert, or get in touch with the team. ## Resources - [Resources](https://datacurve.io/resources): Case studies, webinars, and guides on fan identity resolution, sports audience monetization, and sponsorship ROI. - [The World Cup Created the Audience. DataCurve Made It Endure.](https://datacurve.io/resources/the-world-cup-created-the-audience-datacurve-made-it-endure): Case study. How FanZone converted live 2026 World Cup participation into authenticated first-party fan relationships. - [beIN Created the Demand. DataCurve Created the Relationship.](https://datacurve.io/resources/bein-created-the-demand-datacurve-created-the-relationship): Case study. How DataCurve turned a single fan offer into a persistent, first-party audience with zero paid media spend. - [FanZone Turned 46% of Festival Visitors Into Fans Who Kept Coming Back](https://datacurve.io/resources/fanzone-turned-46-of-festival-visitors-into-fans-who-kept-coming-back): Case study. How Festa Major de Móra d'Ebre turned casual WhatsApp questions into persistent, returning fan identity using FanZone. - [How Fan Data Reveals What Sports Marketers Are Missing](https://datacurve.io/resources/how-fan-data-reveals-what-sports-marketers-are-missing): Webinar. DataCurve x UC San Diego Rady School of Management. - [Blog: Insights on Fan Identity and Revenue](https://datacurve.io/blog): Perspectives on fan identity, sports data, and the infrastructure behind measurable fan revenue. ## Optional - [Privacy Policy](https://datacurve.io/privacy-policy): How DataCurve processes personal information in connection with the Platform. - [Terms of Service](https://datacurve.io/terms-of-service): DataCurve Platform Terms of Service.